Cider

Overview

One Life Army is making waves on YouTube, captivating a massive audience of over 4.2 million subscribers with their action-packed, dramatic shorts and videos. Based in India and creating content in Hindi, they're telling compelling stories often centered around themes of justice, revenge, and confrontations with authority. While their global ranking sits at #11,213, their strength lies in connecting with a large Indian audience through relatable narratives.

Performance At A Glance

While One Life Army boasts a huge following, their growth has seen a slight dip recently, showing a negative growth rate of -0.47% over the last 90 days. They're in the top 100% of creators globally and within India, and the top 99% for Hindi-language creators. Their fans are fairly engaged, with an average engagement rate of 2.26% across their content. Their CreatorDB score is 38/100, suggesting there's room to boost their overall impact and optimization.

What They Create

One Life Army primarily creates short-form videos and regular YouTube videos, focusing on entertainment, education, news, politics, and sports-related themes. A common thread in their content revolves around police encounters, often depicting ordinary citizens standing up against perceived injustices. For example, one of their recent videos, "IPS Officer ने थाने में घुसकर पुलिस की निकाली हेकड़ी 😱 don't miss end 🤯 #shorts #ytshorts #short" (translated: "IPS Officer entered the police station and took out the police's arrogance 😱 don't miss end 🤯"), racked up over 75,000 views, showcasing their ability to create engaging, dramatic scenarios that resonate with viewers. Their content stands out due to its high drama, relatable themes, and often cliffhanger endings.

Why They're Great & Where They Can Grow

One Life Army excels at crafting short, attention-grabbing stories that tap into popular sentiments. They are also great at using trending hashtags to increase visibility. Their consistent focus on themes of justice and revenge resonates strongly with their audience. A great opportunity for them would be to diversify the topics they cover within their existing format. Another idea is to experiment with longer-form content to explore storylines in greater depth.

Bottom Line

Brands looking to tap into a massive Hindi-speaking audience interested in relatable, dramatic content should definitely consider partnering with One Life Army. For One Life Army, focusing on consistent posting schedules and exploring new content formats could help reignite growth and boost their CreatorDB score.