Maya Hawke

Overview

Maya Hawke isn't just the daughter of Hollywood royalty; she's carving out her own unique space in the entertainment world! Primarily known for her acting and music, Maya engages with a massive audience of over 17.8 million followers, mainly on Instagram. This makes her a significant influencer, ranking among the top creators globally (around #15,266 worldwide!). She blends her public figure status with her passion for music, creating a compelling online presence that resonates with a diverse fanbase.

Performance At A Glance

Maya's fanbase is seriously impressive and continues to expand! She's growing at a rate of over 6% each month, which is no small feat. Her global and national rankings show she's a top-tier influencer, and her fans are super engaged with her content, averaging a solid 3.12% engagement rate. CreatorDB gives her a score of 82/100, reflecting her strong overall performance and influence in the digital space, showcasing her ability to connect with her audience in a meaningful way.

What They Create

Maya's content is a mix of personal updates, glimpses into her acting career, and of course, her music! She leverages both Instagram (posts and Reels) and YouTube (videos and shorts) to connect with fans. While she posts less frequently on Instagram (21 posts and 12 Reels), her YouTube channel boasts a substantial 794 videos and 2 shorts. Looking at recent YouTube videos, while the view counts vary widely, her upload of Ice Spice - Big Guy (Lyrics) is a standout, racking up over 400,000 views, showing her audience enjoys her curated music selections. Maya's content stands out because it feels authentic and personal, blending her celebrity status with her artistic pursuits.

Why They're Great & Where They Can Grow

Maya excels at leveraging her existing fame to promote her music and acting projects. Her authenticity shines through, making her relatable to her audience. She's also great at curating music content that resonates. An exciting opportunity for Maya would be to create more collaborative content with other musicians or actors. She could also explore more interactive content formats like Q&As or live streams to further engage with her dedicated fanbase.

Bottom Line

For brands, Maya Hawke offers incredible reach and a genuine connection with her audience, especially for campaigns related to music, fashion, and social causes. For Maya, leaning into her musical talents and creating more original music content could take her career to the next level.