Harry Potter

Overview

Harry Potter, the boy who lived, is more than just a fictional character; he's a global phenomenon! With a massive fanbase, Harry has conjured up a significant presence across social media, especially on Instagram, where he commands a following of over 22.5 million. While he might be battling for a higher spot at #67,659 globally, his enduring appeal and the magic he brings to his content are undeniable. Harry continues to capture the hearts of millions, proving that the magic of Hogwarts never truly fades.

Performance At A Glance

Harry's got a seriously impressive following, and it's still growing! They're currently growing at a rate of almost 1% per month. While their global and country ranking might not be top-tier yet, their engagement rate is fantastic - a solid 4.05%! This means that their fans are super engaged with what they're posting. Their CreatorDB score is also a really strong 91/100, showing overall consistency and quality in content creation.

What They Create

Harry's content is a delightful mix of movie clips, behind-the-scenes glimpses, and fan-focused snippets that keep the wizarding world alive online. He uses a variety of formats, from longer YouTube videos and shorts, to Instagram posts and Reels, and even TikToks. A recent short showcasing "The stories they told themselves #HarryPotter #HermioneGranger #RonWeasley #GoldenTrio" is a hit, racking up an impressive 11.98% engagement rate. He also shares iconic scenes, like "The Mirror of Erised," giving fans a dose of nostalgia. His content stands out because it taps into the deep emotional connection people have with the Harry Potter universe.

Why They're Great & Where They Can Grow

Harry excels at leveraging nostalgia, sharing relatable moments, and understanding the emotional core of the Harry Potter stories. He's great at sparking conversations and igniting fan passion. An exciting opportunity would be to create more interactive content, like Q&As with fans or behind-the-scenes content from conventions. Exploring longer-form content on YouTube could also provide a deeper dive into the wizarding world.

Bottom Line

Brands looking for a collaboration with massive reach and a deeply engaged audience should definitely consider partnering with Harry. For Harry himself, experimenting with more interactive content and longer-form video could be a great way to boost engagement and further solidify his online presence!