Budo Brothers

Overview

The Budo Brothers are your go-to source for all things martial arts, blending entertainment, education, and practical skills into easily digestible content. Primarily dominating YouTube with a strong focus on Shorts, they bring the ancient world of martial arts to a modern audience. They've cultivated a dedicated following of over 2.4 million subscribers who are hungry for their insights into everything from dirty boxing to the philosophy of Miyamoto Musashi. Although their content is top-notch, they still have room to grow – currently ranking in the top 99% of creators globally, within the US, and among English-speaking channels.

Performance At A Glance

The Budo Brothers boast a large and engaged audience, and they're steadily growing! While their growth rate is consistent (0.22% monthly, 0.64% over 90 days), there's definitely potential to kick it up a notch. Their global ranking is respectable, placing them in the top 99% of all creators. What's really impressive is the engagement their fans show – their average engagement rate sits at a healthy 1.90%. Their CreatorDB score is a solid 72/100, showing they're doing a lot right in terms of content quality and audience appeal.

What They Create

The Budo Brothers are masters of martial arts content! They primarily create YouTube videos and Shorts, but they’ve also dabbled with Instagram posts and Reels. Their content covers a wide range of topics, from sport training and martial arts techniques to philosophical insights from classic texts. A recent standout Short, "Sinawali For Combat," racked up over 22,000 views and shows how they can blend instruction with exciting visuals. Another highlight is their longer-form video "Beyond Black Belt | Insights into Miyamoto Musashi’s Book of Five Rings," which showcases their ability to delve deep into the more cerebral aspects of martial arts. They stand out by blending accessible instruction with genuine passion for the art.

Why They're Great & Where They Can Grow

The Budo Brothers are excellent at creating engaging, informative content, particularly in the Shorts format. They have a clear niche and a dedicated audience. They also do a great job of blending entertainment with education, making complex topics easy to understand. A fantastic opportunity for them would be to create more collaborative content with other martial arts creators or even athletes outside of the martial arts world. They could also explore longer-form content that dives deeper into specific techniques or philosophies.

Bottom Line

For brands looking to partner with authentic and knowledgeable martial arts experts, the Budo Brothers are a fantastic choice. For the Budo Brothers themselves, focusing on collaborations and experimenting with different content lengths could be the key to unlocking even greater growth and reaching a wider audience.