Anikilo

Overview

Anikilo is a Spanish-speaking gaming creator based in Spain, primarily known for their engaging content on YouTube. With over 3.2 million followers, Anikilo dives deep into the world of mobile gaming, especially around titles like Brawl Stars. Though they've built a substantial following, current rankings place them in the top 94% globally (ranked #1,112,421) and top 93% in Spain (ranked #18,970). Anikilo's content is a mix of strategy, highlights, and pure fun, making them a go-to source for many mobile gaming enthusiasts.

Performance At A Glance

Anikilo boasts a massive audience of over 3.2 million followers, but their growth has slowed recently, showing a slight decrease of -0.38% over the last 30 days. Globally, they're a significant player, but their rankings suggest there's room to climb even higher! Their fans are pretty engaged, with an average engagement rate of 3.50% across all platforms, which is solid. Their CreatorDB score is 48/100, suggesting potential for optimization and improvement in their overall content strategy and platform presence.

What They Create

Anikilo's content is a vibrant mix of gaming videos, shorts, and occasional posts across YouTube, Instagram, and TikTok. They primarily focus on mobile gaming, with a strong emphasis on Brawl Stars. Recent content includes videos like "¡NUEVO MODO CADA HORA! | #RandomBS Día 7 + Recompensa Secreta 😱," showcasing new game modes, and shorter, punchier content like "Oferta GRATIS oculta ¡ATENTO! #brawlstars #RandomBs," highlighting in-game deals. Their videos often feature fast-paced gameplay, commentary, and a focus on community interaction through things like "RandomBS" challenges.

Why They're Great & Where They Can Grow

Anikilo excels at creating engaging, game-specific content, particularly around Brawl Stars. Their high engagement rates on some recent posts show a knack for capturing audience attention with timely offers and challenges. They also do well in leveraging short-form content. Some opportunities for growth include diversifying content beyond Brawl Stars to capture a broader audience within the gaming space. Also, focusing on TikTok and Instagram to complement their YouTube presence could lead to increased reach and engagement.

Bottom Line

Anikilo is a strong partner for brands looking to connect with mobile gaming enthusiasts, especially within the Spanish-speaking market. For Anikilo, optimizing their content strategy to improve their CreatorDB score could unlock further growth, along with experimenting with different content formats and focusing on consistency across all platforms.