Overview

#Refúgio Mental is a Portuguese-language content creator based in the UK, captivating a massive audience of over 22.6 million followers across YouTube and Instagram. Think you know cringe comedy and compilation videos? #Refúgio Mental delivers it with a unique flavor that resonates worldwide, placing them in the top 100% of creators globally, with a current ranking of #6,941. Their knack for finding the most bizarre and hilarious moments caught on camera has clearly struck a chord!

Performance At A Glance

While #Refúgio Mental boasts a huge following, their growth has seen a slight dip recently, decreasing by 0.12% over the last 30 days. Despite this, they still hold strong rankings, especially within the Portuguese-speaking community and in the UK. Their fans are pretty engaged, showing an average engagement rate of 0.88% on their content. CreatorDB gives them a score of 70/100, which signals they're doing a solid job overall, but there's always room to level up!

What They Create

#Refúgio Mental primarily focuses on compilation videos, mostly on YouTube, with a smattering of Instagram posts and Reels. Their bread and butter is cringe comedy – think epic fails, awkward moments, and downright bizarre situations. A recent video, "Momentos em Que as Coisas Deram Errado" ("Moments When Things Went Wrong"), racked up over 120,000 views, proving their ability to tap into the universal appeal of schadenfreude. Another popular upload showcased "Os Erros Mais Ridículos dos Trabalhadores Flagrados Pelas Câmeras" ("The Most Ridiculous Mistakes of Workers Caught on Camera") which garnered nearly 200,000 views! The content stands out because it's relatable, funny, and easily shareable.

Why They're Great & Where They Can Grow

#Refúgio Mental excels at curating engaging content, tapping into popular themes, and maintaining a consistent posting schedule on YouTube. They have a massive audience and a proven track record of creating videos that people want to watch. An exciting opportunity would be to experiment more with short-form content on Instagram Reels to boost engagement and reach a new audience, or perhaps even collaborate with other Portuguese-speaking creators to introduce their content to new fans.

Bottom Line

For brands looking to partner with a creator who can reach a large, Portuguese-speaking audience with relatable and comedic content, #Refúgio Mental is a great option. For #Refúgio Mental, focusing on diversifying content formats and exploring collaborations could be key to reigniting growth and maximizing their impact.