Ordinary Person

Overview

Ordinary Person is captivating over 1.4 million followers with a mix of vlogs, how-to content, and glimpses into their life, primarily on YouTube. Speaking in Russian and based in Ukraine, Ordinary Person's content resonates deeply with a broad audience, placing them in the top 94% of creators globally (ranked #1,049,508). They're more than just a YouTuber; they're building a community around shared experiences and interests, from home renovations to motorcycles. Their charm lies in their relatable approach to everyday life, making them a uniquely engaging personality.

Performance At A Glance

Ordinary Person's audience is huge and still expanding! While experiencing a slight dip in the last week (-0.02%), they've seen a steady growth of 0.20% over the past month and 0.40% over the past 90 days. Their global ranking puts them in the top 94% of all creators, and they're a significant presence in Ukraine (top 91%) and among Russian-speaking creators (top 89%). Their fans are super engaged with an average engagement rate of 6.04% across their content. Their CreatorDB score is an impressive 92/100, signaling they're doing a lot right in terms of content quality and audience connection.

What They Create

Ordinary Person's content is a delightful mix of vlogs, practical how-to's, and entertainment, covering everything from autos & vehicles to home improvement. They primarily use YouTube for longer videos, but also experiment with YouTube Shorts, Instagram Reels, and TikTok. A recent YouTube video, "I bought a new large plot of land! I installed a fireplace in the house and the porcelain tiles f...", garnered over 206,000 views and 13,000 likes, showcasing their ability to connect with viewers through relatable home improvement projects. On the Shorts front, "My neighbors are shocked by me and my motorcycles 🤯" exploded with over 900,000 views, proving their knack for creating engaging, short-form content. They stand out by blending practical advice with personal storytelling, making even mundane tasks feel interesting.

Why They're Great & Where They Can Grow

Ordinary Person excels at creating relatable content, maintaining high engagement rates, and consistently delivering content across various formats. Their ability to connect with a Russian-speaking audience globally is also a major strength. An exciting opportunity would be to explore collaborations with other creators in similar niches, or even launch a dedicated series on a specific topic like motorcycle maintenance or home renovation. This could help them further niche down and attract an even more dedicated audience.

Bottom Line

For brands, Ordinary Person offers access to a highly engaged and loyal audience in the Russian-speaking market. For Ordinary Person themselves, experimenting with longer-form series or collaborations could be the key to unlocking even greater growth and solidifying their position as a leading creator in their niche.