Julia Doorman Cabelos de Rainha

Overview

Julia Doorman, known as Cabelos de Rainha (Queen's Hair), is a Brazilian beauty guru captivating a massive audience with her expertise in hair care, especially for those who undergo chemical treatments like Brazilian blowouts. Primarily shining on YouTube, where she boasts over 7.4 million followers, Julia shares tips, product reviews, and styling tutorials that resonate with a global audience. Her influence extends beyond Brazil, reaching viewers who appreciate her accessible and informative approach. Ranked among the top creators worldwide at #44,384, Julia is a significant voice in the online beauty community.

Performance At A Glance

Julia's got a huge and loyal fanbase! While her growth rate is currently modest, with a 0.05% increase over the last 30 days, she still commands a massive presence. She's a top creator in Brazil, ranking at #4,667, and also holds a strong position within the English-speaking beauty community, ranking at #6,492. Her fans are super engaged with her content, boasting an average engagement rate of 1.43%. CreatorDB gives her a score of 67/100, which signals solid overall performance. This means she's doing a lot right, but there's always room to level up!

What They Create

Julia's channel is a treasure trove for anyone seeking hair care advice! She creates a mix of longer YouTube videos and shorter, punchier YouTube Shorts. Her content focuses on beauty, specifically providing how-to guides and style inspiration. For example, her recent Shorts cover topics like the best products to use after chemical treatments and how to prevent heat damage from straighteners. One particularly engaging Short, "Pov: Melhores produtos para usar depois da progressiva ou quimicas 🥰👸🏻," showcases her ability to connect with her audience through relatable POV content, racking up impressive engagement. What makes her content stand out is her specific focus on hair that's been chemically treated, a niche that resonates deeply with many viewers.

Why They're Great & Where They Can Grow

Julia excels at providing practical, actionable advice in an accessible way. Her focus on chemically treated hair is a smart niche that sets her apart. She's also great at using the Shorts format to deliver quick, engaging tips. To further boost her reach, Julia could explore collaborations with other beauty creators or brands. She could also diversify her content to include more interactive elements like Q&A sessions or live streams to further connect with her audience.

Bottom Line

Julia Doorman is a valuable partner for brands targeting the Brazilian and international hair care market, especially those focusing on products for chemically treated hair. For Julia, focusing on a consistent posting schedule and incorporating more interactive elements could help boost her engagement and growth even further.