Overview

"The Outsider" is a Canadian content creator carving out a niche with their rugged, resourceful, and rustic approach to DIY, woodworking, and outdoor living. Primarily found on YouTube, with a presence on Instagram, they’ve built a community of over 1.2 million followers interested in learning practical skills and enjoying the beauty of the natural world. While currently ranked in the top 91% of all creators globally, their unique focus has the potential to resonate with an even wider audience.

Performance At A Glance

While their follower count sits at an impressive 1.2 million, "The Outsider" hasn't seen significant growth recently, hovering around 0%. However, their fans are super engaged with their content, boasting an average engagement rate of nearly 6%! Globally, they're ranked in the top 91% of all creators, and in the top 93% in Canada. Their CreatorDB score of 65/100 suggests there's room for improvement, but also that they're already doing many things right, building a strong foundation for future growth.

What They Create

"The Outsider" specializes in creating how-to videos focused on woodworking, building, survival skills, and general DIY projects. They primarily produce long-form YouTube videos, occasionally supplemented by Instagram posts and reels. A recent hit is "Perfect Notches Every Time! Dovetail Jig DIY / Ep4 / Traditional Sauna Build," which racked up over 700,000 views, showcasing their ability to break down complex tasks into understandable steps. Their content stands out because of its practical, hands-on approach and the beautiful, natural settings in which they film.

Why They're Great & Where They Can Grow

"The Outsider" excels at demonstrating practical skills, creating visually appealing content, and fostering a strong sense of community. They could explore collaborating with other creators in the outdoor and DIY space to reach new audiences. There is also an opportunity to expand their short-form content on both YouTube and Instagram to capture the attention of viewers looking for quick tutorials and inspirational content.

Bottom Line

For brands looking to connect with a dedicated audience interested in outdoor living and DIY projects, "The Outsider" offers a great opportunity. To boost their own growth, "The Outsider" could experiment with more frequent posting and explore trending topics within their niche to increase visibility.