Purnama Records

Overview

Purnama Records is your go-to YouTube channel for a nostalgic trip down memory lane, celebrating iconic Indonesian music! Think classic dangdut and timeless tunes from legendary artists. With a dedicated following of over 1.25 million subscribers, Purnama Records is bringing these cherished songs to a whole new generation. While their global ranking sits at around the top 86% of all channels, their deep connection to Indonesian music helps them stand out. They’re like a digital time capsule, preserving and sharing Indonesia's rich musical heritage.

Performance At A Glance

Purnama Records has a solid fanbase, and although recent growth has been relatively stable (around 1.61% growth in the last 90 days), they're clearly doing something right to hold the attention of so many! Their global ranking puts them in the top 86% of all YouTube channels, and they’re also performing strongly within Indonesia, ranking in the top 84% in the country. Their fans are pretty engaged, too, with an average engagement rate of 0.67%. CreatorDB gives them a score of 72/100, which signals good overall performance and potential for even more growth!

What They Create

Purnama Records is all about celebrating Indonesian music, mainly through lyric videos and shorts. They’ve got a library of over 300 YouTube videos and a growing collection of shorts, plus a few posts and reels on Instagram. A recent highlight is their lyric video for Elvy Sukaesih's "Cinta Putih," a classic that resonates with many. Their shorts featuring older dangdut tracks, like Elvy Sukaesih - Kenangan #lagulawas #dangdut #nostalgiajamandulu, also grab a lot of attention, proving the enduring appeal of these songs. What makes their content special is the focus on these classic songs, presented in an accessible and engaging way.

Why They're Great & Where They Can Grow

Purnama Records excels at curating and presenting timeless Indonesian music. They're doing a fantastic job of keeping these songs alive for new audiences and giving fans a chance to relive old memories. Also, their lyric videos make it easy to sing along and enjoy the music. An exciting opportunity would be to explore collaborations with contemporary Indonesian artists who are inspired by these classic sounds, creating remixes or covers that bridge the generations. They could also create more behind-the-scenes content or interviews with the artists themselves, offering a deeper dive into the music's history.

Bottom Line

For brands looking to connect with a broad Indonesian audience, Purnama Records offers a fantastic opportunity to reach people who appreciate classic music and cultural heritage. For Purnama Records themselves, focusing on collaborations and artist interviews could be a way to supercharge their growth and deepen their connection with their fans.