Imagine Your Korea

Overview

Imagine Your Korea is your digital passport to all things Korean! As the official YouTube and Instagram channel for Korean tourism, they're dedicated to showing the world the beauty, culture, and endless possibilities that Korea has to offer. With over 1.7 million followers, they're a major player in the travel niche, guiding viewers through vibrant cityscapes, serene landscapes, and everything in between. While ranked in the top 99% globally among content creators (a solid #256,149!), they're constantly evolving to capture the ever-changing allure of Korea.

Performance At A Glance

While Imagine Your Korea boasts a substantial following, their growth has seen a slight dip recently, with a -0.96% decrease over the past 30 days. However, a 2.69% growth over the last 90 days shows longer-term upward momentum. Their global and country rankings place them in the top 99% of creators, and their language ranking is in the top 98% which suggests a strong reach within the English-speaking audience. Their fans are pretty engaged, with an average engagement rate of 2.68% per piece of content. Their CreatorDB score is 50/100, suggesting there's room for improvement in overall performance and optimization.

What They Create

Imagine Your Korea offers a diverse range of content, primarily through YouTube videos and shorts, but also with a smaller presence on Instagram through posts and reels. They delve into travel & events, entertainment, people & blogs, and also touch upon government organisation-related topics. A recent video, "[NEVER ENDING KOREA with PARK BO GUM] 2026 Imagine Your Korea Awards | Most Iconic Moments," showcasing potential future attractions, generated a high engagement rate of 14.43%, demonstrating the audience's interest in aspirational travel content. Another video features Cyprien, a popular personality, discovering Korea, offering fresh perspectives on the country. Their content stands out by combining stunning visuals, cultural insights, and collaborations with recognizable faces, making it both informative and entertaining.

Why They're Great & Where They Can Grow

Imagine Your Korea really shines in showcasing the visual beauty of Korea, leveraging high-quality production and striking imagery. They're also great at collaborating with influencers and personalities to broaden their reach and appeal to different audiences. Their use of diverse content formats, including both longer videos and shorter, snackable content, is another strength. An exciting opportunity for them could be to focus on more interactive content, like live Q&As or behind-the-scenes glimpses, to foster a stronger sense of community. They could also experiment with more personalized travel itineraries, catering to specific interests like K-pop, food, or history.

Bottom Line

For brands looking to partner with a channel that embodies the spirit of Korean tourism, Imagine Your Korea offers a valuable platform. For Imagine Your Korea, focusing on boosting audience engagement and fine-tuning their SEO strategy could help them climb the rankings and reignite growth.