Overview

Bloomberg News is your go-to source for sharp, insightful coverage of the global economy, business trends, and the latest in politics. With a massive YouTube following of over 2.7 million, they bring complex topics to life through engaging videos and shorts. Ranking among the top 100% of YouTube channels globally and in the US, Bloomberg News delivers credible, data-driven journalism to a vast audience hungry for knowledge. They're the place to be if you want to stay informed about the forces shaping our world.

Performance At A Glance

Bloomberg News has a sizable audience, and they're growing steadily, even if the recent growth has plateaued a bit. They've seen a 1.49% increase in followers over the last 30 and 90 days. Their global and country rankings are solid, placing them in the top tier of YouTube channels. Their fans are pretty engaged, too! With an average engagement rate of 0.92%, people are watching, liking, and reacting to their content. Their CreatorDB score is 51/100, which indicates there's room to boost their overall performance.

What They Create

Bloomberg News churns out a mix of in-depth videos and quick-hit YouTube Shorts. They focus on News & Politics, covering everything from global news and economic analysis to cultural trends and political happenings. Their content stands out because it's backed by Bloomberg's renowned journalistic integrity and data. A recent short about "Trump showing off his 'Gold Card' visa" garnered over 24,000 views, showcasing their ability to capture attention with timely political clips. Another short, "Walmart’s Longest and Most Dangerous Trucking Route," also performed well, demonstrating their knack for finding compelling stories in unexpected places.

Why They're Great & Where They Can Grow

Bloomberg News excels at delivering credible, data-driven journalism in an accessible format. They are also great at finding unique and interesting stories, and they have a strong brand reputation. An exciting opportunity for them could be to experiment with more interactive content, like live Q&A sessions with their journalists. They could also delve deeper into specific industries or sectors, creating niche content that caters to specialized audiences.

Bottom Line

For brands looking to partner with a credible and influential news source, Bloomberg News is a solid choice. For Bloomberg News, focusing on boosting engagement through more interactive content could really amplify their reach and impact.