YTN

Overview

YTN is a dynamic news and politics content creator based in Taiwan, delivering Korean-language updates and insights to a global audience. Verified on YouTube, their main platform, they've built a substantial following of over 5.3 million subscribers. They're not just a news source; they're a storyteller, weaving narratives around current events, culture, and even dabbling in reel creation! While their global ranking sits at #587,986, placing them in the top 96% of all creators, it’s their Korean-language content that truly shines, holding a respectable rank of #97 amongst creators using the language.

Performance At A Glance

YTN boasts a substantial audience, but their growth is currently steady rather than explosive. They're growing at a rate of 0.39% per month, demonstrating consistent appeal. Regionally, they rank in the top 90% in Taiwan, showing a strong local presence. Their average engagement rate is a solid 7.81%, suggesting their fans are super engaged with the content they produce. Their CreatorDB score of 84/100 signals a well-rounded performance, indicating strong content quality, audience engagement, and overall channel health.

What They Create

YTN primarily creates videos focused on news and politics, often delving into topics related to Korean culture and Taiwanese society. They also create short-form content like Instagram Reels. A recent video, "존재감 지킨 ’흑백요리사2’...파생 콘텐츠로 확장 / YTN" (loosely translated: "’Black and White Chef 2’ maintains presence...expanding with derivative content"), explores the popularity and expansion of a spin-off cooking program. Another video, "산천어부터 인삼송어까지...강원도는 겨울 축제 중 / YTN" ("From Sancheoneo to Ginseng Trout...Gangwon-do is in the middle of winter festivals"), offers a glimpse into the vibrant winter festivals of Gangwon-do. YTN's content stands out because it combines timely news updates with cultural insights, presented in a visually engaging way.

Why They're Great & Where They Can Grow

YTN excels at delivering timely news and cultural insights, creating engaging content for their audience, and maintaining a strong presence on YouTube. Exciting opportunities for growth could include experimenting more with short-form video formats tailored for platforms like TikTok and YouTube Shorts to reach a broader audience. Another area to explore is creating interactive content, like Q&A sessions or polls, to further boost audience engagement and foster a stronger sense of community.

Bottom Line

For brands looking to partner with a reputable news and culture source in Taiwan, YTN presents a solid option. For YTN, focusing on optimizing content for discoverability and exploring interactive formats could further amplify their reach and impact.