Reuters

Overview

Reuters, a name synonymous with trusted global news, isn't just for newspapers and TV anymore! They've built a significant presence on social media, with Instagram as their main hub, reaching a massive audience of over 12.2 million followers. They bring the world's most important stories – from breaking news to in-depth features – directly to your phone. While they're a global institution, their social media presence is relatively newer, landing them at #75,686 globally. Reuters offers a unique value proposition: real-time, verified news from around the globe, delivered in engaging formats.

Performance At A Glance

Reuters is experiencing impressive growth on Instagram, expanding their follower base by over 6% in the last month alone! Their 7-day growth is also strong, demonstrating consistent upward momentum. While their global and country rankings are still developing (both in the top 100%), their audience is clearly engaged, with an average engagement rate of 1.51%. That means their fans are actively liking, commenting, and sharing their content. Their CreatorDB score is 58/100, indicating solid performance with room to grow even further with strategic optimization.

What They Create

Reuters delivers a diverse range of news content, from hard-hitting current events and political updates to lighter fare like travel stories and animal features. They primarily use videos and YouTube shorts to share these stories. Recently, their coverage of "Portugal opens polls in cliffhanger presidential vote" really resonated with viewers, achieving a strong 5.99% engagement rate. Another popular piece was a short showcasing "A president's private side: Jimmy Carter's paintings and memorabilia at auction", grabbing attention with its unique angle. What sets Reuters apart is their commitment to factual reporting, combined with high-quality visuals, making complex topics accessible to a broader audience.

Why They're Great & Where They Can Grow

Reuters excels at delivering timely and relevant news in visually appealing formats. Their commitment to journalistic integrity builds trust with their audience. They also demonstrate a good understanding of different content formats, using both longer videos and shorter, snackable content. An exciting opportunity for Reuters would be to experiment more with interactive content like polls and Q&As to further boost engagement. They could also tailor their content even more specifically to the interests of their Instagram audience, diving deeper into specific topics.

Bottom Line

For brands seeking credibility and global reach, Reuters offers an incredible partnership opportunity. For Reuters, focusing on community engagement and exploring more platform-specific content trends could help them unlock even greater growth and solidify their position as a leading news source on social media.