AP International

Overview

AP International is a YouTube powerhouse, captivating a massive audience of over 13 million subscribers! They're all about delivering a mix of entertainment and product/service focused content, especially serving up exciting movie clips that keep fans coming back for more. While based in India and creating content in English, their videos resonate worldwide, placing them in the top 99% of creators globally. AP International has carved a significant space in the digital landscape, particularly within the realm of Film & Animation.

Performance At A Glance

AP International boasts a huge following, and while they're already reaching a ton of people, they're still growing! They're expanding their audience by almost 1% each month. Their current ranking puts them in the top 99% of YouTubers both globally and within India, showing they've got a solid presence. Their fans are pretty engaged, too, with an average engagement rate of 1.45% across their content. CreatorDB gives them a score of 71/100, indicating a strong overall performance with room to optimize.

What They Create

AP International is known for its diverse content, primarily on YouTube. They create both regular YouTube videos and Shorts, with a smaller presence on Instagram through posts and Reels. Much of their content revolves around movie clips, particularly from Tamil films. For instance, their Shorts featuring scenes from movies like "Vetrivel" and "Paramporul" have garnered thousands of views. However, their latest longer-form video, "Let's Get Married Super Scenes," didn't quite hit the mark, indicating some variability in performance.

Why They're Great & Where They Can Grow

AP International excels at leveraging popular movie scenes to attract viewers and create easily digestible content through Shorts. They also have a knack for selecting engaging snippets that resonate with a broad audience. To further boost their performance, they could experiment with longer-form content that dives deeper into film analysis or behind-the-scenes footage. Collaborating with popular Tamil actors or directors could also bring in new viewers.

Bottom Line

For brands looking to tap into the Indian entertainment market, AP International offers access to a massive, engaged audience. For AP International themselves, focusing on higher quality longer videos and deeper engagement with specific movies could be a way to increase watch time and ad revenue.