World Surf League

Overview

The World Surf League (WSL) is the place to be for all things surfing! Verified and making waves from Brazil, the WSL brings the thrill of competition, the beauty of the ocean, and the stoke of surfing directly to over 5.5 million followers, primarily on Instagram. While they're ranked within the top 99% of creators globally (around #162,014), their impact on the surfing community is undeniable. They capture the spirit of the sport, from highlighting epic rides to showcasing the personalities behind the board.

Performance At A Glance

With a massive audience of over 5.5 million, the WSL is a major player in the sports content game. While their follower growth has been relatively steady at around 0.23% over the last month, there's definitely room for more explosive growth! They rank well globally and within Brazil, but there's opportunity to climb even higher. Their average engagement rate sits at 0.42%, meaning their fans are pretty engaged with their content. Their CreatorDB score is 34 out of 100, indicating that while they have a strong foundation, there's potential to further optimize their content strategy for even greater impact.

What They Create

The WSL delivers a mix of content to keep surf fans hooked! They post videos and shorts on YouTube, and Instagram posts and Reels, capturing everything from intense competition highlights to behind-the-scenes interviews and lifestyle content. Take, for example, their recent video showcasing Huppatz and Henry winning the WSL World Junior Championships, which, despite being a lower-viewed post, had a solid engagement rate of 4.73%. Or consider the short of @sierrakerr securing her Semifinal spot, which racked up over 31,000 views! What makes their content stand out is its authenticity – you're getting a real glimpse into the world of professional surfing.

Why They're Great & Where They Can Grow

The WSL excels at showcasing the athleticism and excitement of surfing. They're also great at providing timely updates from competitions, keeping fans in the loop. And their use of multiple content formats (videos, shorts, posts, Reels) helps reach a wider audience.

One exciting opportunity could be to leverage user-generated content even more – imagine featuring fan-submitted surf videos! Another area to explore is creating more content tailored specifically for Instagram Reels, capitalizing on the platform's algorithm to reach new audiences.

Bottom Line

For brands looking to connect with a passionate and active audience, the WSL is a fantastic partner. For the WSL themselves, focusing on boosting engagement through interactive content and targeted Reels could really help them ride the wave to even greater success!