OneRepublic

Overview

OneRepublic, the chart-topping band behind hits like "Counting Stars" and "Apologize," continues to connect with fans around the globe. Primarily sharing their music and behind-the-scenes glimpses on YouTube, where they boast over 15.5 million subscribers, they offer a blend of official music videos, live performances, and personal vlogs. While currently ranked around #161,509 globally, their strong presence and dedicated fanbase make them a noteworthy presence in the music scene. Their unique value lies in their ability to craft catchy, emotionally resonant songs that translate powerfully across platforms.

Performance At A Glance

While OneRepublic's following is massive, recent growth has been slightly negative, showing a small dip of -0.01% over the last month. However, looking back 90 days, they've seen a positive growth of 0.68%, indicating a more stable long-term trend. Globally, they rank in the top 100% of creators, and in the USA, they're in the top 99%. Their fans are super engaged with their content, averaging a solid 5.06% engagement rate. CreatorDB gives them a score of 75/100, suggesting strong overall performance with room to optimize.

What They Create

OneRepublic's content is a mix of music videos, live performances, and behind-the-scenes looks. On YouTube, you'll find everything from official releases to concert highlights. They also dabble in YouTube Shorts, Instagram posts and reels, and TikTok videos. A recent example is the short, "The part you don’t see. BTS for “Give Me Something” (for Arknights: Endfield) out now." offering a sneak peek into their creative process. Another standout is "OneRepublic - Give Me Something (for Arknights Endfield) (Behind The Scenes)", giving fans a more in-depth look at the creation of their latest collaboration. What makes their content stand out is the high production quality and the band's genuine connection with their audience.

Why They're Great & Where They Can Grow

OneRepublic excels at creating high-quality music videos, capturing captivating live performances, and offering behind-the-scenes glimpses into their creative process. Their strength lies in their well-established brand and ability to consistently deliver professionally produced content. Exciting opportunities could include more interactive content, like Q&A sessions or live streams, to further engage their fanbase. Exploring more TikTok trends and challenges could also help boost visibility on that platform.

Bottom Line

For brands, OneRepublic offers access to a large and engaged audience with a proven track record. For the band, doubling down on interactive content and short-form video trends could unlock even greater potential for growth and engagement.