Caitlin Doughty

Overview

Caitlin Doughty isn't your average influencer; she's a mortician, author, and YouTube educator making death a little less scary and a lot more interesting. With a focus on death positivity, she explores funeral history, cultural death rituals, and tackles modern anxieties about mortality on her YouTube channel, which is her primary platform. This approach has garnered her a dedicated following of nearly 2.4 million subscribers, placing her in the top 1% of creators globally and within the top 3% in the United States.

Performance At A Glance

Caitlin's audience is substantial and still growing, albeit at a steady pace. While her 30-day growth is around 0.11%, her consistency is key. Her global ranking puts her in the top 1% of all creators, and her engagement rate is a healthy 5.89%, meaning her fans are super engaged with her content. Her CreatorDB score of 95 out of 100 is a testament to her overall channel quality, consistency, and audience engagement. It shows she’s doing a fantastic job connecting with her audience and delivering valuable content.

What They Create

Caitlin primarily creates educational videos on YouTube, diving deep into topics surrounding death, funerals, and the afterlife. She also utilizes Instagram to share shorter posts and reels, often complementing her longer-form content. Recent videos have explored fascinating topics, such as "The Death Rituals of a Grieving Mother Orca," which examines animal grief and mourning, and "Who Hid a Fresh Body in a Civil War Grave?" a historical mystery that blends true crime with funeral history. Her content stands out because it's both informative and entertaining, tackling a taboo subject with sensitivity, humor, and intellectual curiosity.

Why They're Great & Where They Can Grow

Caitlin is exceptional at blending education with entertainment, creating content that is both informative and engaging. Her ability to discuss a sensitive topic with humor and respect is a unique strength. She also excels at consistently delivering high-quality, well-researched videos. An exciting opportunity for Caitlin could be exploring more collaborative projects with other creators in related fields, such as historians, scientists, or artists. She could also expand her presence on platforms like TikTok with shorter, more shareable content to reach a wider audience.

Bottom Line

For brands looking to partner with an authentic and influential voice in the death-positive movement, Caitlin Doughty is an excellent choice. To further boost her channel, Caitlin could experiment with different video formats, like live Q&As or behind-the-scenes content, to deepen her connection with her audience.