Devina Hermawan

Overview

Meet Devina Hermawan, a culinary whiz captivating millions with her delicious creations! Based in Indonesia and creating content in Bahasa Indonesia, Devina is a verified YouTube star who effortlessly blends How-To & Style with Chef-level skills. With over 5.8 million followers, she's serving up inspiration, one mouthwatering recipe at a time. While she's in the top 100% of creators globally, ranking around #53,000, Devina's clearly got the ingredients for even greater success.

Performance At A Glance

Devina's fanbase is seriously loyal and steadily growing! While her overall growth rate is a solid 0.69% monthly, she's seeing consistent gains. Her fans are super engaged with her content, boasting an average engagement rate of 1.43%. This means people aren't just watching, they're liking, commenting, and sharing! Currently, her CreatorDB score sits at 65 out of 100. This indicates a strong foundation, but also highlights room for improvement to really skyrocket her influence.

What They Create

Devina is a master of culinary content, primarily focusing on cooking tutorials and recipes. You'll find a mix of longer-form YouTube videos where she dives deep into techniques, alongside snappy YouTube Shorts perfect for quick inspiration. She also dabbles in Instagram posts and Reels. A recent highlight is her "Resep Scrambled Eggs" short, racking up over 200,000 views with its simple yet satisfying recipe. Another great example is her video on "SAPI SAUS LADA HITAM / BLACK PEPPER BEEF," which showcases her ability to make restaurant-quality dishes accessible to home cooks. Her content stands out because of its clear instructions, delicious visuals, and relatable approach to cooking.

Why They're Great & Where They Can Grow

Devina's strengths lie in her consistent posting schedule, engaging presentation style, and focus on popular Indonesian cuisine. She's also great at utilizing both long-form and short-form video content. To further amplify her reach, Devina could explore more collaborations with other food creators. Additionally, leveraging trending audio on her YouTube Shorts could give those quick videos an extra boost in visibility.

Bottom Line

Brands looking for a credible and engaging food influencer in Indonesia should definitely consider Devina Hermawan. For Devina, focusing on SEO optimization of her video titles and descriptions and experimenting with interactive content like polls or Q&As could take her channel to the next level.