Qatar Airways

Overview

Qatar Airways, the award-winning airline, isn't just about getting you from point A to point B; they're crafting a lifestyle brand that resonates with millions. With a dominant presence on Instagram, where they boast over 20.5 million followers, they transport their audience to exotic destinations, offer behind-the-scenes glimpses into the aviation world, and showcase their commitment to global events. This reach puts them in the top 100% of creators globally, holding rank #27,805, and #41 in Qatar, solidifying their position as a major player in the travel and lifestyle space.

Performance At A Glance

Qatar Airways is soaring when it comes to audience growth! They're adding followers at a rate of nearly 2% each month, which is impressive for a brand of their size. In the last 90 days, their fanbase has grown by over 6%. They're not just big; they're getting bigger! Their global and regional rankings are strong, reflecting their significant influence. What's more, their fans are super engaged with their content, sporting an average engagement rate of 1.58%. CreatorDB gives them a score of 94/100, meaning they are excelling at building a successful and engaging online presence.

What They Create

Qatar Airways crafts a diverse range of content, from stunning travel reels on Instagram to informative videos on YouTube. They utilize multiple formats, including videos, shorts, and traditional posts, to keep their audience entertained and informed. For example, their recent short "Happy New Year! Welcome 2026 ✨" garnered over 600K views with a futuristic glimpse. On the other hand, their "Beautiful landing in London, UK (4K)" video delivers a visually stunning experience. Their content stands out because it blends aspirational travel imagery with behind-the-scenes glimpses of the airline industry, offering a unique perspective.

Why They're Great & Where They Can Grow

Qatar Airways excels at visually appealing content, leveraging their brand aesthetic to create a sense of luxury and adventure. They're also great at capitalizing on trending events, like the F1 Qatar Grand Prix, to boost engagement. And they're doing a solid job diversifying content across different platforms.

An exciting opportunity would be to collaborate with travel influencers for authentic destination spotlights or to create more interactive content like Q&A sessions with pilots or cabin crew.

Bottom Line

For brands, Qatar Airways offers a partnership with a massive, engaged audience and a reputation for quality. For Qatar Airways, doubling down on user-generated content and interactive formats could further amplify their already impressive reach.