Barstool Outdoors

Overview

Barstool Outdoors brings the thrill of the wild straight to your screen! They're not just about hunting and fishing; they’re about the whole outdoor lifestyle, sharing everything from wild game recipes to hunting camp adventures. With a massive Instagram following of nearly 2.8 million, Barstool Outdoors ranks in the top 99% of creators globally and within the USA, proving their strong connection with outdoor enthusiasts. They're a go-to source for anyone looking to connect with nature and adventure.

Performance At A Glance

While Barstool Outdoors boasts a huge audience, their growth has slowed recently, showing a slight decrease in followers over the past month. Despite this, they maintain a solid global and country ranking, showing they're still a major player in the outdoor content space. Their fans are pretty engaged, with an average engagement rate of 1.79%, which is great considering their large follower count. Their CreatorDB score of 71/100 signals that they’re doing a good job overall, but there’s room to level up!

What They Create

Barstool Outdoors serves up a diverse menu of content. You'll find everything from short, snappy YouTube Shorts like "How to make Venison Meatballs!!" to longer-form videos featuring hunting tips and wild game cooking. They also sprinkle in Instagram posts and Reels to keep their audience hooked. One recent video, "How to Make Blackened Mahi Tacos with Mango Salsa | Wild Game Recipe", showcases their knack for combining outdoor adventure with delicious eats, achieving a high engagement rate of 6.12%! Their content stands out because it blends practical skills, a genuine love for nature, and a touch of humor.

Why They're Great & Where They Can Grow

Barstool Outdoors excels at creating authentic, relatable content that resonates with outdoor enthusiasts. Their strength lies in their diverse content formats, appealing to a wide range of viewers, and their ability to connect with their audience through shared passions. To boost growth, they could explore more collaborative content with other outdoor influencers or brands. Another exciting opportunity would be to create interactive content, like polls or Q&A sessions, to further engage their loyal fanbase.

Bottom Line

For brands looking to reach a passionate outdoor audience, Barstool Outdoors is a solid partner. For Barstool Outdoors, focusing on consistent content posting and experimenting with new interactive formats could reignite growth and further solidify their position in the outdoor content landscape.