Overview

Meet Russ, a verified multi-platform music artist making waves with his unique blend of music, comedy sketches, and behind-the-scenes glimpses into his life. Primarily known for his YouTube channel, Russ boasts a massive following of over 17.4 million fans! While ranking within the top 100% globally (at #29,021) and #5,246 within the USA, he captivates audiences with authentic storytelling and catchy tunes. Russ isn't just an artist; he's a brand, a personality, and a force to be reckoned with in the digital music scene.

Performance At A Glance

Russ has a HUGE audience! While his follower growth has seen a slight dip recently (a tiny -0.04% drop in the last 30 days), his engagement remains solid. His global and country rankings show there's still a lot of room to grow! His fans are super engaged with his content, averaging a fantastic 7.10% engagement rate. That means people aren't just passively watching; they're liking, commenting, and sharing! His CreatorDB score of 93/100 is incredibly high, showing that he's effectively managing his online presence and connecting with his audience.

What They Create

Russ is all about the music! He mainly creates music videos, official audio releases, and even dabbles in comedy sketches. He uses a mix of formats across YouTube, Instagram, and TikTok, with YouTube being his main stage with 140 videos and 68 shorts. Taking a peek at his recent releases, “Russ - Shut Me Up (Feat. Big Sean) (Official Audio)” is doing particularly well, racking up over 247,000 views. What makes Russ's content stand out is his raw authenticity. He keeps it real, connecting with his fans on a personal level.

Why They're Great & Where They Can Grow

Russ really shines when it comes to consistent content creation, maintaining high engagement, and leveraging multiple platforms. He's built a strong brand around his personality and music. An exciting opportunity for Russ could be to collaborate more with other creators outside the music sphere to broaden his reach. He could also explore more interactive content, like Q&A sessions or behind-the-scenes glimpses, to further boost engagement.

Bottom Line

For brands looking to collaborate, Russ offers access to a highly engaged audience with a proven track record. For Russ, staying consistent with uploads and experimenting with new content formats could push him even higher. Keep doing your thing, Russ!