Zach King

Overview

Zach King is a master of illusion, a digital magician who bends reality with seamless edits and captivating visual tricks. He's built a massive following, primarily on Instagram where he boasts over 40 million followers, creating short-form videos that leave you wondering, "How did he do that?!" While ranking within the top 100% of creators globally at #6,827, Zach's signature brand of visual storytelling continues to delight and surprise millions worldwide.

Performance At A Glance

While Zach King's audience is enormous, his growth is currently experiencing a slight dip, showing a negative 0.21% growth over the last 30 days. He holds strong rankings globally and within the US, highlighting his continued relevance. His fans are pretty engaged, too! Zach maintains an average engagement rate of 1.27%, meaning his audience actively likes, comments, and shares his content. CreatorDB gives him a solid score of 94/100, indicating a strong overall performance based on factors like engagement, consistency, and audience size, placing him among the top-tier creators.

What They Create

Zach King is known for his mind-bending illusions and comedic sketches. His main formats are videos and shorts, distributed across YouTube and especially Instagram Reels. He masterfully blends digital effects with everyday scenarios, creating content that's both visually stunning and laugh-out-loud funny. Take, for example, his recent short, "WHY is the ice cream machine always BROKEN," which racked up over 10 million views. It plays on a relatable frustration with a clever visual twist. Another great recent short is "They burn it every time!!" hitting 2 million views and 13,000 likes. What makes Zach's content stand out is its universal appeal, clever editing, and the sheer "wow" factor of his illusions.

Why They're Great & Where They Can Grow

Zach's strengths lie in his exceptional editing skills, his ability to create highly shareable content, and his consistent branding. He's a true innovator in the short-form video space! An exciting opportunity for Zach could be exploring more interactive content, like polls or Q&As, to further engage his audience. He could also experiment with longer-form content on YouTube to dive deeper into the behind-the-scenes of his illusions and connect with his audience on a more personal level.

Bottom Line

For brands looking to partner with a creative visionary, Zach King offers unparalleled reach and engagement. For Zach, continuing to experiment with new formats and interactive elements could be key to reigniting growth and solidifying his position as a leading digital illusionist.