Путешествие "По Краю"

Overview

"По Краю," or "Around the Edge," is your passport to adventure! This YouTube creator, with a whopping 1.34 million subscribers, takes viewers on incredible journeys around the globe. Imagine stunning landscapes, vibrant cultures, and fascinating stories, all brought to life through their expertly crafted videos. Ranking among the top 2% of YouTubers worldwide (at #51,540 globally), and a stellar #16 in Bulgaria, "По Краю" has carved out a solid niche for themselves with engaging travel content.

Performance At A Glance

While their follower count is impressive, their growth has plateaued recently, with 0% growth across the last week, month, and 90 days. However, their engagement is still something to admire! Fans are clearly captivated, with an average engagement rate of 2.11%. This translates to seriously impressive view counts, averaging around 702,700 views per video! Their CreatorDB score of 98/100 is a testament to the overall quality and consistency of their content, signalling a strong and well-managed channel.

What They Create

"По Краю" primarily creates travel vlogs and shorts, blending the personal touch of a vlog with the informative aspects of a travel guide. They expertly cover nature and adventure travel, offering viewers an immersive experience. For example, their video "Izhevsk - automatic and manual" has garnered over 2.6 million views, showcasing the unique blend of cultural exploration and engaging storytelling that defines their content. Another recent hit, "Sri Lanka. Sigiriya – the eighth wonder of the world," with over 775,000 views, highlights their knack for capturing the beauty and wonder of iconic destinations. The content stands out thanks to its high production value, captivating narration, and genuine passion for exploration.

Why They're Great & Where They Can Grow

"По Краю" excels at visually stunning cinematography, creating compelling narratives, and selecting fascinating travel destinations. They're masters of long-form video content. To re-ignite growth, they could experiment with more interactive elements, like Q&As or live streams from their travels. Focusing on trending travel topics or participating in relevant collaborations could also boost visibility.

Bottom Line

For brands seeking a partnership with a trusted travel influencer, "По Краю" offers access to a highly engaged audience. For "По Краю" themselves, exploring strategies to reignite subscriber growth while maintaining their high-quality content could unlock even greater success. Consider focusing on increasing Shorts output and engaging more actively with community comments.