Summer Mckeen

Overview

Summer Mckeen, a verified content creator from the USA, has carved a niche for herself across YouTube, Instagram, and TikTok. While she juggles content across platforms, YouTube is her main stage. With a following of over 4.3 million, Summer offers a glimpse into her life through vlogs, style tips, and behind-the-scenes looks at her modeling career. Despite her considerable reach, she currently ranks in the top 98% of creators globally, nationally, and within the English-speaking community.

Performance At A Glance

While Summer boasts a massive audience of 4.3 million followers, her growth rate has been slightly negative recently, showing a decline of -0.18% over the last 30 days. Globally and within the US and English-speaking creator landscapes, she sits within the top 98% of creators. Her fans are pretty engaged, though, with an average engagement rate of 3.59% across her content. CreatorDB gives her a solid score of 85/100, suggesting she's doing many things right in terms of content quality and consistency.

What They Create

Summer's content is a mix of lifestyle, fashion, and personal vlogs. You'll find her sharing everything from shopping hauls and style tips to honest storytimes and peeks into her modeling work. She uses a variety of formats, including long-form YouTube videos, Shorts, Instagram posts, and TikToks. One recent video, "this starts out as a normal vlog... then it's not storytime," racked up over 22,000 views, blending everyday life with a compelling narrative. Another popular video "what i got for christmas 2025 | Summer Mckeen" got over 45,000 views. Summer's strength lies in her relatability and willingness to share both the glamorous and the not-so-glamorous aspects of her life.

Why They're Great & Where They Can Grow

Summer excels at creating authentic content that resonates with her audience, particularly when she shares personal stories and behind-the-scenes glimpses into her life. Her fashion and lifestyle content is also consistently popular. To boost growth, Summer could explore collaborating with other creators in similar niches or focus on optimizing her content for search (SEO) to attract new viewers on YouTube. Experimenting with more interactive content, like Q&As or live streams, could further strengthen her connection with her audience.

Bottom Line

Summer Mckeen is a relatable and engaging creator with a strong foundation. Brands looking to connect with a young, fashion-conscious audience should definitely consider partnering with her. For Summer, focusing on consistent uploads and exploring new content formats could be the key to unlocking her full potential and reversing the recent dip in growth.