Overview

Supertone Digital is a force to be reckoned with in the Hindi music scene on YouTube, bringing devotional and folk tunes to over 12 million followers! Verified and deeply rooted in India, they're your go-to channel for everything from karaoke versions of popular songs to soul-stirring religious music. While they might be a hidden gem to some, their massive subscriber base places them in the top 93% of creators globally, a testament to their impact and reach within their niche.

Performance At A Glance

Supertone Digital boasts a huge following of over 12 million, although their recent growth has been relatively flat. They currently hold a strong position in India, ranking within the top 1000 channels. What's truly impressive is their engagement rate, averaging a whopping 106.65%! This means their fans aren't just passively watching; they're actively liking, commenting, and sharing. Their CreatorDB score of 91 out of 100 is fantastic – it shows they've built a solid, high-performing channel.

What They Create

Supertone Digital primarily focuses on music-related content, with a strong emphasis on devotional and folk genres. They are reel creators on Instagram, but their bread and butter is longer form youtube videos. Their content includes karaoke tracks, religious music, and even cultural content like Republic Day songs.

Take their recent "26 January 2026 | Republic Day Song" video; it garnered almost 30,000 views and showcases their ability to tap into timely cultural events. Or, consider their "मोरे संकट के कटैया हनुमान | More Sankat Ke Katiya Hanuman | Viral Hanuman Bhajan | Trending Bhajan" which shows their understanding of trends and viral potential. The combination of music, religious themes, and cultural relevance makes their content unique and appealing to a broad audience within their niche.

Why They're Great & Where They Can Grow

Supertone Digital excels at connecting with a large Hindi-speaking audience through music, particularly devotional content. Their high engagement rate proves they've built a loyal community. Their understanding of cultural trends is also a major strength. An exciting opportunity would be to expand their reach with more youtube shorts to test new content, or to collaborate with other creators in the devotional music space to cross-promote content and reach new fans.

Bottom Line

For brands targeting the Indian devotional music market, Supertone Digital is a fantastic partner. For Supertone Digital, focusing on collaborations and experimenting with short-form content could unlock even greater growth potential.