ESPN

Overview

ESPN, the undisputed king of sports broadcasting, isn't just on your TV anymore - they're dominating Instagram! With a massive following of over 42.6 million sports fanatics, ESPN's Insta game is strong. They're currently ranked among the top 100% of creators globally, landing at #4,891 worldwide. From highlight reels to behind-the-scenes access, ESPN keeps fans connected to the sports they love. They deliver a constant stream of exciting content that keeps their audience hooked. Their visual storytelling and access to exclusive sports content make them a go-to for sports enthusiasts.

Performance At A Glance

ESPN's audience is HUGE, and while they’re not exploding with growth right now, they're steadily adding new fans. They've seen a 0.09% increase in followers over the past 30 days. As mentioned, they're ranked in the top percentile globally and within the USA, showcasing their broad appeal. Their fans are pretty engaged, with an average engagement rate of 1.39% – that means people are liking, commenting, and sharing their content! Their CreatorDB score is 51/100, indicating there's room to boost their overall digital strategy and performance.

What They Create

ESPN delivers a diverse mix of sports content across YouTube and Instagram. You'll find everything from full-length game highlights and analysis videos to quick, snackable Shorts. While their longer-form YouTube videos are popular, their Instagram Reels and Shorts are where they shine. They drop a variety of content, including key plays, interviews, and commentary.

One recent Short, "Russell Westbrook with 26 PTS & 6 AST as Kings light the beam 😤," racked up over 56,000 views, showing the power of timely content. On the other hand, their video "Kansas Jayhawks’ Darryn Peterson Is Pure MAGIC — Freshmen Are Taking Over College Hoops!" provides in-depth content for a more dedicated audience. ESPN mixes highlight reels with deeper dives to appeal to a wide range of sports fans.

Why They're Great & Where They Can Grow

ESPN excels at leveraging its brand recognition and access to premium sports content. They're masters of visual storytelling, using dynamic edits and engaging captions to capture attention. They are also great at tapping into trending moments and showcasing relevant content quickly.

One exciting opportunity? Deeper dives into niche sports or player profiles could really resonate with segments of their audience. They could also explore more interactive content, like polls and Q&As with athletes, to boost engagement even further.

Bottom Line

For brands looking to tap into a massive and sports-obsessed audience, ESPN is a no-brainer. For ESPN, focusing on boosting their CreatorDB score by experimenting with new content formats and interactive strategies could unlock even greater potential.