Paulo Neto

Overview

Paulo Neto is a Brazilian artist making waves with his soul-stirring religious music. With over 4.1 million followers on Instagram, his main platform, he connects with a devoted audience through powerful singing and live music performances. Paulo's reach extends beyond Brazil, captivating listeners globally. His impact is undeniable, placing him in the top 99% of creators worldwide and in the top 98% within Brazil. He's clearly connecting with people through his heartfelt music!

Performance At A Glance

Paulo Neto has a massive following, but recent growth has been slow. While his 30- and 90-day growth are positive, his 7-day growth is slightly negative, suggesting a need to re-energize content strategy. His global and regional rankings are impressive, showcasing his broad appeal. What's truly exciting is his engagement rate! At 3.37%, his fans are super engaged with his content, leaving likes and comments that demonstrate a genuine connection. His CreatorDB score of 88/100 reflects his overall strong performance and potential.

What They Create

Paulo Neto creates a mix of music content across YouTube and Instagram. He posts a combination of YouTube videos and Shorts, along with Instagram posts and Reels. Recent highlights include his collaboration with Allana Silva on "Teu Deus (Ao Vivo)." One Shorts video showcasing this song racked up nearly 7,000 views with an impressive 6.80% engagement rate! Another video of the same song got an impressive 12.05% engagement. What makes his content stand out is the raw emotion and spiritual connection he creates through his music, especially in live performance settings.

Why They're Great & Where They Can Grow

Paulo's strengths lie in his authentic musical talent, strong connection with his audience, and consistent content creation. He's clearly skilled at creating engaging content around his music. To boost growth, Paulo could explore collaborating with other gospel artists or experimenting with more interactive content formats like Q&As or behind-the-scenes glimpses into his music-making process.

Bottom Line

For brands looking to connect with a deeply engaged and spiritual audience, Paulo Neto is a fantastic partner. For Paulo, focusing on consistent, high-quality content and exploring new formats could unlock even greater growth and deepen his connection with his fans.