Overview

Neha Kakkar, the queen of Bollywood pop, isn't just a singer; she's a vibe! With a massive following of over 93 million on Instagram, Neha connects with fans across India and the world. While primarily on Instagram, she also shares her music and personality on YouTube, making her a true cross-platform star. Ranking among the top 10 musicians in India and globally within the top 5,000 creators, Neha's influence is undeniable. Her infectious energy and catchy tunes have cemented her status as a beloved figure in the Indian music scene.

Performance At A Glance

Neha's got a huge fanbase, but her follower growth has been slightly dipping recently. While the 90-day growth shows a positive trend, the short-term numbers could use a boost. Her global and country rankings are impressive, reflecting her strong presence. Her fans are super engaged with her content, with an average engagement rate of almost 1%. That means her followers are not just passively watching, they're liking, commenting, and sharing! Her CreatorDB score of 62/100 shows room for improvement, suggesting she could refine her strategy to maximize her impact.

What They Create

Neha's all about music, entertainment, and a peek into her life. She releases official music videos, concert highlights, and behind-the-scenes glimpses of her life. You'll find her singing, performing live, and sharing vlogs. She uses a mix of YouTube videos, Shorts, Instagram posts, and Reels to connect with her audience. A recent Short, "Yum Yum Yum 😋🍭#NehaKakkar #TonyKakkar #CandyShop," racked up over 4 million views, showcasing her ability to create viral content. Her content stands out because of her genuine personality, catchy music, and collaborations with other artists. The consistent use of hashtags related to her latest music "Candy Shop" show a clear promotional strategy.

Why They're Great & Where They Can Grow

Neha's strengths are her massive reach, her catchy music that resonates with a wide audience, and her authentic personality that shines through in her content. To level up her game, Neha could explore more interactive content, like Q&As or behind-the-scenes looks at her creative process, to further boost engagement. She could also leverage trending audio and sounds on Reels to maximize views.

Bottom Line

For brands, Neha Kakkar offers incredible reach and influence, particularly within the Indian market. Her engaged audience and positive brand image make her a valuable partner. For Neha herself, focusing on consistent, engaging content and exploring new formats could help reignite follower growth and solidify her position as a top creator.