Barstool Sports

Overview

Barstool Sports – if you haven't heard of them, you've been living under a rock! They're a massive media powerhouse known for their irreverent humor, sports commentary, and pop culture takes. While they're all over the internet, TikTok is where they truly shine, captivating audiences with their quick-witted content. Boasting a massive following of over 67 million, Barstool Sports continues to make waves, currently holding a global rank of #80,225. They're the voice many crave, offering a blend of sports analysis and comedic relief that keeps fans hooked.

Performance At A Glance

Barstool Sports has a huge fanbase, and while their growth has slowed down slightly recently with a 30-day growth rate of 0.13%, they are still adding followers. They're ranked in the top 100% globally, within the USA, and among English-speaking creators, so they are definitely a big name in the social media game. Their fans are pretty engaged, too, with an average engagement rate of 1.95% across their content. CreatorDB gives them a score of 70/100, indicating good overall performance, but also leaves room for improvement and potential growth.

What They Create

Barstool Sports dishes out a mix of shopping/retail content, media clips, comedy sketches, and of course, plenty of sports-related stuff. They primarily use YouTube Shorts and regular YouTube videos, with a smaller presence on TikTok, which seems like a missed opportunity. Their content tackles everything from trending news to offering insightful commentary. One recent short, "BREAKING NEWS: Bo Nix broke his ankle and is out for the rest of the season," racked up over 111,000 views, showing their knack for capitalizing on timely sports updates. What makes Barstool stand out is their unfiltered, no-holds-barred approach, which, while controversial at times, resonates strongly with their target audience.

Why They're Great & Where They Can Grow

Barstool Sports excels at creating timely, reactive content that taps into current trends. Their brand voice is instantly recognizable and they have built a strong community around their unique perspective. The sheer volume of content they produce is also impressive.

An exciting opportunity for them would be to lean even harder into their TikTok presence. Given their success with short-form video on YouTube, doubling down on TikTok could unlock even greater reach and engagement. They could also experiment with more interactive content, such as polls and Q&A sessions.

Bottom Line

For brands looking to partner with a bold and influential voice, Barstool Sports offers access to a massive, engaged audience. For Barstool themselves, focusing more on TikTok and experimenting with interactive formats could be key to further growth and solidifying their position as a top-tier content creator.