Hansraj Raghuwanshi

Overview

Hansraj Raghuwanshi is a powerhouse in the Indian music scene, captivating millions with his devotional and folk-inspired music. Primarily known for his YouTube channel, where he shares official music videos and audio jukeboxes, Hansraj boasts a massive following of over 18 million fans! Ranked among the top creators globally (at #9,529) and a significant voice within the Indian and Hindi-speaking creator landscape, Hansraj's music resonates deeply with a wide audience. His unique blend of traditional sounds with modern production has carved him a special place in the hearts of music lovers.

Performance At A Glance

Hansraj's audience is HUGE, and while his short-term growth is a bit flat, he's still seeing a solid increase in followers month over month. We're talking about a growth of over 1% in the last 30 and 90 days! Globally, he's sitting pretty in the top 1% of creators, and he's a major player in India and among Hindi-language channels. His fans are super engaged with his content, with an average engagement rate of around 3.19%. CreatorDB gives him a score of 86/100, which means he's doing a fantastic job overall!

What They Create

Hansraj Raghuwanshi primarily creates music content, including official music videos, audio jukeboxes, and shorter clips. He's active across YouTube and Instagram, using both long-form videos and shorter formats like Shorts and Reels. A recent music video, "Bhola Nache," showcases his signature style, blending devotional themes with catchy melodies and visually appealing production. This particular video generated a great engagement rate of 5.60%! He also recently released a music video dedicated to Khatu Shyam's birthday which garnered over 800k views. His content stands out because of its authentic connection to Indian culture and spirituality, making it relatable and engaging for a large audience.

Why They're Great & Where They Can Grow

Hansraj excels at creating high-quality music videos, tapping into popular devotional themes, and maintaining a consistent brand across platforms. He's clearly got a loyal fanbase that appreciates his style. Exciting opportunities could include collaborations with other popular Indian artists or expanding into live performances and concert footage. Exploring behind-the-scenes content or Q&A sessions could further deepen his connection with his audience.

Bottom Line

For brands looking to connect with a large and engaged Indian audience, Hansraj Raghuwanshi is a fantastic partner. For Hansraj himself, experimenting with new content formats and collaborations could be a great way to further expand his reach and solidify his position as a leading figure in the Indian music scene.