NFL on ESPN

Overview

NFL on ESPN brings the adrenaline-pumping action of American football directly to your screen! With a massive following of over 5.2 million fans on Instagram, they’re your go-to source for highlights, expert analysis, and behind-the-scenes glimpses into the world of the National Football League. While they also have a presence on YouTube, Instagram is clearly their MVP platform. Their global ranking places them in the top 99% of content creators, solidifying their position as a major player in the sports media landscape.

Performance At A Glance

The NFL on ESPN isn't just a big name, they're also actively growing, with a 0.92% increase in followers over the last 30 days. Their fans are super engaged with their content, clocking in an average engagement rate of 2.05%, which is solid for a large account. Their CreatorDB score of 79 out of 100 suggests they're doing a great job overall. They rank in the top 99% of creators globally and within the USA, and the top 98% of English-speaking creators, showcasing their broad appeal.

What They Create

NFL on ESPN dishes out a mix of YouTube videos and Shorts, primarily focusing on sports-related content. You'll find everything from in-depth game analysis and player interviews to exciting game highlights. Their content covers universal topics that appeal to a broad audience. One recent short featuring Kyle Shanahan discussing Sam Darnold's injury gained over 56,000 views, showing fans crave insights into player performance. Another video, "NFL Divisional Saturday Instant Reaction," gave fans immediate post-game thoughts. They do a great job of posting timely and relevant content to keep fans engaged.

Why They're Great & Where They Can Grow

NFL on ESPN excels at delivering timely NFL highlights, providing quick, digestible content through Shorts, and leveraging the ESPN brand recognition. They could explore more interactive content, like polls or Q&A sessions with analysts, to further boost engagement. They could also partner with individual players for more exclusive, behind-the-scenes content to give fans a unique perspective.

Bottom Line

For brands looking to tap into a massive and engaged sports audience, NFL on ESPN is a slam dunk. For the NFL on ESPN team, doubling down on the strategies that drive high engagement, like player-focused content and interactive elements, could take their already impressive performance to the next level.