LinkedIn Learning

Overview

LinkedIn Learning is a powerhouse in the online education space, bringing professional development right to your fingertips. With nearly a million followers (974,646 strong!) on YouTube, their main platform, they're a go-to resource for anyone looking to upskill in areas like tech, business, and creative skills. While their global ranking sits in the top 96% at #590,325, their influence and high-quality content make them a standout player in the e-learning world. They are a verified source of knowledge and practical skills, trusted by professionals worldwide.

Performance At A Glance

Let's dive into the numbers! While LinkedIn Learning's follower growth has seen a slight dip recently (-0.06% over the past month), their massive existing audience speaks volumes. They’re a pretty big deal in the US too, ranking in the top 96% at #83,652. The good news is that their engagement rate is a solid 0.96%, which means their fans are pretty engaged with what they're putting out. Their CreatorDB score of 76/100 suggests that they are in a good position in terms of content quality and consistency.

What They Create

LinkedIn Learning offers a diverse range of content focused on professional development. They produce everything from full-length YouTube videos offering in-depth tutorials to shorter Instagram posts designed to share quick tips and insights. They also have a good amount of content in shorts and reels, making their content easily digestible. One recent video, "Hands-On Practice on LinkedIn Learning with GitHub Codespaces," snagged over 6,400 views, showing the audience’s hunger for practical, hands-on learning experiences. Another popular video, "Hands-On Practice with LinkedIn Learning Code Challenges" with almost 3,000 views, highlights the platform's commitment to interactive learning. What makes their content stand out is its direct applicability to real-world professional scenarios and it is backed by LinkedIn's credibility.

Why They're Great & Where They Can Grow

LinkedIn Learning excels at providing practical, skill-based learning that's directly relevant to career advancement. They also leverage diverse content formats (videos, shorts, posts) to cater to different learning preferences. They really shine in offering hands-on experiences through labs and challenges.

To reach an even wider audience, LinkedIn Learning could explore more collaborations with individual creators who are experts in their respective fields. They could also experiment with shorter, more shareable content formats that address trending topics in the professional world.

Bottom Line

For brands looking to partner with a credible and established educational platform, LinkedIn Learning is a fantastic choice. For LinkedIn Learning themselves, focusing on creating more content that speaks to current events and trends could boost both engagement and growth.