KTLA 5

Overview

KTLA 5 is your go-to source for Southern California news, offering a blend of local happenings, weather updates, and coverage of current events. As a verified news outlet, they've built a strong presence, primarily on YouTube, connecting with a massive audience of over 2.4 million followers. While their global reach is impressive, ranking in the top 91% of all creators, they are a trusted voice for what's happening right here, right now in Southern California.

Performance At A Glance

KTLA 5's audience is on the rise! They're growing at a steady pace, with a 1.42% increase in followers over the last month alone. Their engagement rate sits at a solid 2.08%, meaning their fans are pretty invested in what they're sharing. While their global and country rankings are good, there's definitely room to climb even higher. CreatorDB gives them a score of 67/100, suggesting they're doing well but have opportunities to optimize their content strategy even further.

What They Create

KTLA 5 is all about delivering the news in a variety of formats. You'll find everything from in-depth YouTube videos covering serious topics like the "Eaton Fire survivors still rebuilding as Edison files suit" to quick Instagram Reels and TikToks offering snippets of breaking news. Their content focuses on delivering timely information, covering everything from local crime to weather forecasts. They stand out by being a reliable source for local news, keeping Southern Californians informed about the issues that matter most to them.

Why They're Great & Where They Can Grow

KTLA 5 excels at delivering hyper-local news, providing consistent updates, and using multiple platforms to reach their audience. One exciting opportunity would be to experiment more with YouTube Shorts, capitalizing on trending sounds and challenges to attract new viewers. Another area to explore is creating more interactive content like Q&As with their news team or behind-the-scenes glimpses of the newsroom.

Bottom Line

For brands looking to connect with a large and engaged Southern California audience, KTLA 5 is a great partner. For KTLA 5, diving deeper into short-form video and interactive content could significantly boost their reach and engagement.