How To Drink

Overview

"How To Drink" is your go-to YouTube channel for all things cocktails and beyond, hosted by the charismatic Greg Titian. With a subscriber base nearing 1.9 million, this verified creator isn't just mixing drinks; he's crafting an experience. He stands out by blending humor, education, and a genuine passion for the art of mixology. While ranking in the top 97% of global and US-based creators, it's the unique blend of entertainment and how-to content that truly sets him apart.

Performance At A Glance

While "How To Drink" has a massive following, recent growth has been relatively flat. Their global, country, and language rankings all sit within the top 97% of creators. The good news? Their fans are super engaged, with an average engagement rate of 3.09%. This means that even with a stable follower count, a significant portion of their audience actively interacts with their content. Their CreatorDB score of 83/100 is a solid indicator of their overall quality and consistency, showing they're doing a lot right!

What They Create

"How To Drink" primarily focuses on YouTube, delivering a mix of long-form videos and shorter YouTube Shorts. Content categories range from entertainment and how-to guides to comedy, travel (nightlife!), and even delve into food and drink. They also post occasional reels on Instagram. Recent successful videos include "This is what happens when you distill Coffee | How to Drink," which racked up over 480,000 views, showcasing the channel's ability to capture attention with unique experiments. Another popular video, "Real People Ordered these Horrible Drinks | How to Drink," highlights the channel's comedic side and relatability. Greg's content stands out because he doesn't just show you how to make a drink; he teaches you why, with a healthy dose of personality and humor.

Why They're Great & Where They Can Grow

Greg excels at creating informative and entertaining content, building a strong community around his passion. He's also great at experimenting with unique concepts and pushing the boundaries of cocktail creation. A fantastic opportunity would be to lean into more collaborative content, perhaps featuring guest bartenders or exploring regional cocktail variations. Another avenue could be developing a line of signature cocktail ingredients or barware.

Bottom Line

For brands in the beverage or lifestyle space, "How To Drink" offers a highly engaged audience and a trusted voice in the cocktail community. For Greg, exploring collaborations and expanding into product development could be exciting ways to further grow and diversify the channel.