Camila Cabello

Overview

Camila Cabello, the chart-topping singer and songwriter, has made a significant mark on YouTube, boasting a massive following of 12.5 million subscribers. Known for her powerful vocals, catchy pop tunes, and increasingly personal glimpses into her life, Camila offers fans a mix of polished music videos and intimate behind-the-scenes content. While ranked among the top 100% of creators globally (at #1,902), her channel is a hub for music lovers and anyone drawn to her authentic personality.

Performance At A Glance

While Camila's YouTube channel holds a significant audience, the growth rate has seen a dip recently, showing a decline of 26.47% over the past 30 and 90 days. Despite the negative growth, her global ranking remains solid. Her fans are super engaged, though, with an average engagement rate of 6.60% – that's a solid connection! Her CreatorDB score is 46/100, suggesting there's room to optimize her content strategy and boost overall performance. This score takes into account many factors, including engagement, growth, and content quality.

What They Create

Camila's YouTube channel is a blend of official music videos, behind-the-scenes tour diaries, and short, engaging content. She uses both long-form videos and YouTube Shorts to connect with her audience. Recent content includes "Camila Cabello - asia tour diaries ep 1 - TYPHOON," a vlog-style video offering a personal look at her experiences on tour, which garnered 84,546 views and a strong 8.47% engagement rate. On the shorter side, her "December is a triggering time for me" Short generated nearly 100k views, showcasing her ability to connect with fans through relatable, personal moments. What makes her content stand out is the blend of professional music content with intimate, personal glimpses into her life.

Why They're Great & Where They Can Grow

Camila's strengths lie in her authentic personality, her ability to create high-quality music videos, and her willingness to share personal moments with her fans. These factors contribute to her high engagement rate. A great opportunity for Camila would be to experiment more with interactive content, such as Q&A sessions or live streams, to further deepen her connection with fans. Also, focusing on content around the release of new music would be a great way to improve growth.

Bottom Line

For brands, Camila offers access to a highly engaged audience of music lovers and young adults. Consider collaborations that highlight her genuine personality and musical talent. For Camila, focusing on a more consistent posting schedule and exploring trending topics could help reignite growth and improve her CreatorDB score.