NHK

Overview

NHK, the official broadcasting organization of Japan, is a powerhouse on YouTube, boasting over 8.7 million subscribers! While primarily a Japanese-language channel, their presence in the UK gives them a unique perspective. They serve a diverse range of content, from news and politics to entertainment clips and segments from their popular TV programmes. With a global ranking around #36,339, NHK is a significant player in the online video space, connecting audiences with Japanese culture and current events.

Performance At A Glance

NHK's YouTube channel is a well-established source of information and entertainment. While their audience is massive, their growth is currently steady, growing around 0.11% in the last month. They rank among the top channels globally and within the UK, reflecting their strong reach. Their fans are pretty engaged with their content, averaging an engagement rate of 0.78%. CreatorDB gives them a score of 60/100, suggesting there's room to further optimize their content strategy for even greater impact.

What They Create

NHK serves up a wide range of content, from serious news pieces and political discussions to entertaining clips from their dramas and variety shows. They create both regular YouTube videos and Shorts, and have a small presence on Instagram. A recent popular Short, "隣家が突然民泊に…住民の悩みとは【クロ現】|NHK", racked up over 400,000 views, highlighting the channel's ability to tap into relevant social issues. Another, "[ばけばけ] 次週予告 第16週「カワ、ノ、ムコウ。」1/19(月)～放送予定 | 朝ドラ | NHK" showcases content related to the popular TV show. NHK is great at leveraging their existing TV programming to engage a wider audience online.

Why They're Great & Where They Can Grow

NHK excels at providing a diverse range of content, from timely news updates to engaging entertainment clips. They also do a great job of cross-promoting their TV shows on YouTube, bringing those stories to a broader audience. One exciting opportunity could be to experiment more with English subtitles on some of their content, potentially reaching a wider international audience. They could also explore creating more behind-the-scenes content or Q&A sessions with actors from their dramas to further connect with fans.

Bottom Line

For brands looking to tap into a large, engaged audience interested in Japanese culture and current events, NHK is a great partner. To level up their own game, NHK could focus on optimizing their content for search, ensuring their videos are easily discoverable by viewers interested in specific topics.