Overview

Cook with Lubna is your go-to for delicious and accessible Indian cuisine! With a whopping 4.8+ million followers on YouTube, Lubna brings the warmth and flavors of her kitchen directly to your screen. She's not just sharing recipes; she's sharing a love for food and culture. Ranking in the top 99% of creators globally and for English-speaking channels, Lubna's influence is undeniable, making her a prominent voice in the online culinary world, especially within India.

Performance At A Glance

Lubna's got a massive following, and while her overall growth rate is a healthy 0.29% month-on-month, there's room to pump those numbers up! She ranks impressively among creators worldwide and within India, showing strong reach. Her fans are super engaged with her content, with an average engagement rate of 1.84% – that means people are loving what she's putting out there! Her CreatorDB score of 83/100 is a solid indicator of her consistent quality and impact as a content creator.

What They Create

Lubna's all about sharing mouthwatering recipes, from traditional curries to delectable desserts. She primarily creates full-length videos on YouTube, but also experiments with YouTube Shorts and a sprinkling of Instagram Reels. Check out her recent "Chicken Resha Kabab Recipe" – it's got nearly 50k views and showcases her knack for making complex dishes seem totally doable! And don't miss her "Matar Yakhni Pulao Recipe" short, which garnered over 78k views, proving her ability to capture attention in short-form content. What makes Lubna stand out is her clear instruction, warm personality, and the cultural context she brings to each dish.

Why They're Great & Where They Can Grow

Lubna excels at creating easy-to-follow recipes, connecting with her audience through her relatable personality, and showcasing the rich culinary heritage of India. An exciting opportunity for Lubna would be to collaborate with other food creators, especially those specializing in fusion cuisine or international flavors. Also, she could explore creating more content specifically optimized for Instagram Reels, given its potential for wider reach and discovery.

Bottom Line

For brands looking to partner with a trusted voice in Indian cooking, Cook with Lubna is a fantastic choice. Lubna, you're doing great! To level up, consider diving deeper into community engagement by responding to comments more frequently and running polls or Q&As.