Watcher

Overview

Watcher, home to the legendary duo Shane Madej and Ryan Bergara, is your go-to source for all things spooky, funny, and downright entertaining. Primarily found on YouTube, with a solid presence on Instagram, Watcher boasts a dedicated following of over 3.4 million fans. Their blend of paranormal investigations, comedic banter, and engaging vlogs has earned them a global ranking within the top 99% of creators (around #149,474), making them a significant player in the online entertainment space.

Performance At A Glance

While Watcher's overall audience size is impressive, their growth has seen a slight dip recently, with a -0.07% decrease over the last 30 days. However, they've shown growth over the last 90 days, indicating a solid foundation. Their global and regional rankings place them in the top 99% of creators. Their fans are super engaged with an average engagement rate of 2.78% on their content. CreatorDB gives them a score of 52/100, suggesting there's room to optimize their content strategy for even better performance.

What They Create

Watcher's content primarily revolves around entertainment, with a strong emphasis on paranormal investigations and vlogging. They produce a mix of long-form YouTube videos, quick YouTube Shorts, and Instagram posts/reels. A recent successful video, "A Haunted Tea Party: Our Investigation Of The Vogel Victorian," racked up over 472,000 views, showcasing their ability to captivate audiences with their unique blend of humor and spooky explorations. Their short-form content, often featuring snippets of their investigations or comedic moments with Shane and Ryan, also performs well, like the short "back in their divorce era I fear #shanemadej #ryanbergara #ghostfiles #funny #shorts" which has a great engagement rate of 4.64%. Watcher stands out through the charismatic personalities of Shane and Ryan and their ability to make the paranormal accessible and entertaining.

Why They're Great & Where They Can Grow

Watcher excels at creating highly engaging content driven by strong personalities and a unique niche. Their comedic timing and natural chemistry are huge strengths. Their ability to tap into trending topics, like paranormal investigations, keeps their content relevant. One exciting opportunity could be to explore more interactive content, like live Q&A sessions or behind-the-scenes content. They could also benefit from diversifying their content types to include more collaborative videos with other creators.

Bottom Line

For brands looking for a fun and engaging partnership, Watcher offers access to a highly dedicated audience interested in entertainment and the paranormal. For Watcher, focusing on consistent short-form content and exploring collaborations could be key to boosting growth and further solidifying their position in the online entertainment landscape.