Expedition Overland

Overview

Expedition Overland is all about adventure! They're your go-to source for inspiration and practical tips on overlanding – think epic road trips, off-the-grid camping, and exploring the world in a rugged vehicle. Primarily sharing their adventures on YouTube, they’ve built a dedicated community of over 722,000 followers eager to see where they’ll explore next. While they've carved out a substantial following, their global ranking sits around the top 96% of all channels (at #648,561), showing there's still plenty of room for growth and even more exciting adventures ahead!

Performance At A Glance

Expedition Overland boasts a strong following, and they're steadily adding more adventurers to their tribe! They're growing at a rate of about 0.43% per month, which is solid progress. Their global ranking puts them in the top 96% of creators, and their country ranking is similar. Their fans are pretty engaged with their content, too, with an average engagement rate of 1.36%. CreatorDB gives them a score of 63 out of 100 – this means they're doing a good job, but there's definitely potential to optimize their content and strategies for even better results.

What They Create

Expedition Overland creates a mix of long-form videos and shorter, snackable content. You'll find everything from in-depth looks at their gear and vehicle setups to thrilling footage from their expeditions around the globe. They primarily use YouTube, but also share photos and reels on Instagram. One of their recent videos, "What The Rebelle Rally Is REALLY About | Return to the Rebelle EP3," really took off, racking up over half a million views! This shows that their audience loves content focused on specific events and challenges. Their content stands out because it blends stunning visuals, practical advice, and a genuine passion for exploration.

Why They're Great & Where They Can Grow

Expedition Overland excels at visually captivating storytelling and creating a strong sense of community around their shared love for adventure. They're also great at providing practical, actionable information for aspiring overlanders. An exciting opportunity for them would be to create more collaborative content with other travel/outdoor creators, and maybe even launch a line of branded merchandise that their fans would love.

Bottom Line

Brands looking to connect with a passionate audience interested in travel, outdoor gear, and adventure should definitely consider partnering with Expedition Overland. For Expedition Overland themselves, focusing on consistent posting and exploring more collaborative content could help them reach an even wider audience and boost their CreatorDB score.