Shan On The Street

Overview

Shan On The Street is taking to the streets to bring a fresh perspective to entertainment! With a vibrant presence on TikTok as their main platform, Shan is known for their engaging "people on the street" style interviews, particularly around music. They've built a solid following of nearly 3 million fans, and their content is resonating, placing them in the top 2% of creators globally and in the top 4% in the USA. Shan offers a unique blend of relatable interactions and pop culture commentary that keeps viewers coming back for more.

Performance At A Glance

Shan On The Street boasts a huge audience, approaching 3 million followers! While their growth has been relatively flat recently, showing a slight dip of -0.03% over the past month, they've seen small gains over the last 90 days. Globally, they're ranking in the top 2% of all creators, and in the US they're in the top 4%. Their fans are super engaged with their content, rocking an average engagement rate of 7.07%, which is fantastic. CreatorDB gives them a score of 68/100, indicating good overall performance with room to grow into a top-tier creator.

What They Create

Shan On The Street creates engaging "man on the street" style content, primarily focused on music and celebrity culture. They're known for asking everyday people about their musical knowledge, often with a fun twist like the "For $100, Can [Name] Name 3 [Artist] Songs?" series. For instance, a recent short, "For $100, Can Joanne Name 3 aespa Songs?", racked up nearly 7,000 views and a solid 5.56% engagement rate. They're active across YouTube with both traditional videos and Shorts, and TikTok, proving their adaptability to different content formats. Shan's content stands out because it's relatable, fun, and taps into popular culture in an accessible way.

Why They're Great & Where They Can Grow

Shan On The Street excels at creating engaging, bite-sized content that's perfect for social media. They're also great at tapping into trending topics and artists, which helps them stay relevant. Their "man on the street" interviews are naturally engaging and relatable. An exciting opportunity for Shan could be expanding their content to include longer-form interviews or reactions, diving deeper into specific genres or artists. Collaborating with up-and-coming musicians could also be a great way to boost visibility and introduce their audience to new sounds.

Bottom Line

For brands looking to connect with a young, engaged audience interested in music and pop culture, Shan On The Street is a fantastic potential partner. For Shan, doubling down on trending music topics and experimenting with longer-form content could be the key to unlocking even faster growth.