Overview

Meet Jonathan Joly, a UK-based content creator captivating audiences with his family-centric lifestyle content! Jonathan's built a strong presence, especially on TikTok where he commands the most attention with a whopping 7.9 million followers. He shares snippets of his life, from funny family moments to travel adventures, and everything in between. While his global ranking sits at #95,452, Jonathan's genuine personality and relatable content shine through, making him a creator to watch.

Performance At A Glance

Jonathan has a huge audience of almost 8 million followers, but growth has plateaued recently. While his 3-month growth rate is a positive 1.14%, his 7-day growth is slightly negative. Globally, he's in the top 100% of creators. What's really impressive is how engaged his fans are! His average engagement rate is a healthy 2.13%, meaning people aren't just passively watching, they're liking, commenting, and sharing! His CreatorDB score of 83/100 shows he's doing a lot right and has a good overall online presence.

What They Create

Jonathan's content mix is a delightful blend of family life, humor, and travel adventures. You'll find him posting everything from short, funny skits on TikTok to longer vlogs on YouTube. He's embraced the short-form video trend, with many of his most recent uploads being engaging "shorts." Take, for example, his short "Who agrees with me!? #shorts #jonathanjoly," which racked up nearly 4 million views! Another popular short, "Born 1 year too late #jonathanjoly #shorts", generated over 350k views. He also experiments with longer form content with his YouTube videos, such as "I Snuck My Sister Out of School". His content stands out because it feels authentic and relatable – he's not afraid to be himself, which resonates with his audience.

Why They're Great & Where They Can Grow

Jonathan excels at creating short, engaging content that captures the essence of everyday life. He's also great at tapping into trending sounds and formats, as evidenced by the success of his "shorts." His family-friendly content appeals to a wide audience. An exciting opportunity for Jonathan would be to explore more collaborative content with other creators in the family/lifestyle niche. He could also consider diving deeper into specific topics within his existing content categories, like travel tips or parenting advice, to build even stronger connections with his audience.

Bottom Line

For brands looking for an authentic, family-focused influencer, Jonathan Joly is a great option. He has a large and engaged audience, particularly on TikTok. For Jonathan, focusing on consistent posting across all platforms and experimenting with different content formats could help boost growth and engagement even further.