E! Entertainment

Overview

E! Entertainment, a verified powerhouse in the world of celebrity news and pop culture, keeps over 7.2 million followers hooked! While their content spans across YouTube and Instagram, they truly shine on Instagram, delivering bite-sized updates, behind-the-scenes glimpses, and all things entertainment. Even with a massive reach, E! still has room to grow, currently sitting at a global ranking of #60,092. E! is your go-to source for staying in the loop with the latest trends and celebrity happenings.

Performance At A Glance

E!'s audience is massive and still growing! They're adding followers at a rate of about 0.62% each month, which is a solid pace. While their global ranking is within the top percentage, there's definitely room to climb higher. Their fans are pretty engaged, with an average engagement rate of 1.80% - that means people are liking, commenting, and sharing their content! Their CreatorDB score is 46 out of 100. While there is room for improvement, it shows that they are already doing a lot of things well.

What They Create

E! Entertainment's content is a mix of everything you'd expect from a media giant: interviews, celebrity lifestyle features, and general entertainment updates. They primarily use YouTube videos and YouTube shorts, with a few Instagram Reels sprinkled in. A recent standout short featured the cast of "People We Meet on Vacation," highlighting their vacation essentials – super relatable and engaging! Another popular short showcased the separation of Kristy and Desmond, tapping into trending topics and generating buzz. E! stands out by leveraging trending topics and providing quick, easily digestible content that keeps fans coming back for more.

Why They're Great & Where They Can Grow

E! excels at staying relevant by tapping into current trends, providing quick updates, and leveraging their access to celebrities. They're also great at creating short-form content that is easy to consume on the go. To level up, E! could focus on increasing Instagram Reels. Focusing on this format could significantly boost engagement and visibility.

Bottom Line

For brands looking to collaborate, E! offers a massive audience and a proven track record in the entertainment space. For E! themselves, focusing on building a consistent short-form content strategy on Instagram and engaging more directly with comments could lead to even greater success.