Vanessa Van Edwards

Overview

Vanessa Van Edwards is your go-to expert for understanding people! She's built a fantastic community of over 2.8 million followers by breaking down complex social dynamics and offering practical advice on everything from body language to communication skills. You'll find her mostly on YouTube, where she dives deep into the science of people. Vanessa's content is resonating with a huge audience, placing her in the top 2% of creators globally, country-wide, and for English-speaking audiences!

Performance At A Glance

Vanessa is on a roll! Her audience is growing at an impressive pace, with a 9.56% increase in the last 30 days alone. That's a 18.17% jump in the last 90 days! Her fans are super engaged with her content, boasting an average engagement rate of 3.66%, which is excellent. CreatorDB gives her a near-perfect score of 99/100, highlighting just how well she connects with her audience and delivers valuable content.

What They Create

Vanessa's content focuses on education, authorship, and training, all centered around understanding human behavior. She shares advice, lifestyle tips, and motivational insights, often drawing from emotional education principles. While she experiments with platforms like Instagram and TikTok, her YouTube channel is where she truly shines, offering both in-depth videos and quick, engaging YouTube Shorts. Looking at recent Shorts, titles like "Every Interaction Is an Experiment I @Lewis Howes" hint at her collaborative approach and her ability to distil complex ideas into easily digestible takeaways. Her content stands out because it's both informative and relatable, making the science of people accessible to everyone.

Why They're Great & Where They Can Grow

Vanessa excels at breaking down complex topics into actionable advice. Her ability to collaborate with other thought leaders (like Lewis Howes and Chris Hutchins) expands her reach and credibility. And her consistency in delivering high-quality, engaging content keeps her audience coming back for more. An exciting opportunity could be to leverage her Instagram and TikTok accounts more fully by repurposing her popular YouTube Shorts, creating platform-specific content and expanding her reach across different demographics.

Bottom Line

For brands looking to connect with an engaged audience interested in self-improvement and social intelligence, Vanessa Van Edwards is a fantastic partner. For Vanessa, continuing to diversify content formats and platform strategies could unlock even greater growth potential.