Xbox

Overview

Xbox, the official voice of Microsoft's gaming universe, is a powerhouse in the digital world, connecting millions of gamers to their favorite titles and the latest industry news. Primarily dominating Instagram, but also active on YouTube and TikTok, Xbox boasts a massive following of nearly 28 million fans eager for sneak peeks, game trailers, and behind-the-scenes content. Ranked among the top creators globally and within the US, Xbox's Instagram is a must-follow for anyone passionate about gaming culture.

Performance At A Glance

Xbox's digital empire is constantly expanding, growing at a steady pace of 0.38% each month. This translates to a solid reach and consistent engagement. Globally, they rank impressively, showcasing their broad appeal. Their audience is super engaged, with an average engagement rate of 2.86%, meaning fans are actively liking, commenting, and sharing their content. CreatorDB gives them a score of 62/100, indicating they're doing a good job connecting with their audience, but there's still room to level up!

What They Create

Xbox delivers a diverse mix of content, from short, snappy TikTok videos to longer, more in-depth YouTube videos. They mainly create videos and shorts, but also post on Instagram. You'll find everything from exciting game trailers to news updates and behind-the-scenes peeks at the world of Xbox. One recent highlight is the "Helldivers 2 – Redacted Regiment Warbond" trailer, which racked up over 24,000 views and shows off the latest action-packed content. Another great example is "REANIMAL in 60 Seconds", which is a short, attention-grabbing video that provides information in a fun way. Xbox is great at showcasing the excitement and innovation coming to their consoles.

Why They're Great & Where They Can Grow

Xbox shines at delivering high-quality trailers, leveraging its established brand to connect with a huge audience, and creating visually appealing content. To boost their CreatorDB score and engagement even higher, they could explore more interactive content like polls and Q&As on Instagram to directly involve their fans, and potentially partner with smaller gaming influencers to reach niche communities and diversify their content strategy.

Bottom Line

For brands looking to tap into the gaming community, Xbox offers a massive and engaged audience. For Xbox, focusing on more interactive content and niche partnerships could further amplify their reach and strengthen their connection with fans.