Настя Туман

Overview

Настя Туман is a Russian-speaking content creator making waves, especially on YouTube! With over 3.7 million followers, she's carving out a niche in the Autos & Vehicles space, blended with lifestyle vlogging and adventure travel. She's not just talking about cars; she's living the automotive adventure, taking her audience along for the ride. Currently, she's ranking within the top 1% of creators in her country and language, as well as in the top 100,000 creators globally.

Performance At A Glance

Настя's audience is HUGE, and they're growing at a steady pace! While the 30-day growth is 0.64%, she's seen almost 3% growth in the last 90 days, showing consistent upward momentum. Her global rank puts her in the top percentile of all creators. More importantly, her fans are super engaged with her content, boasting an average engagement rate of 2.61%. Her CreatorDB score is a whopping 95/100, indicating a high level of consistency, quality, and overall influence. That means she's doing a LOT right!

What They Create

Настя primarily creates videos and Shorts on YouTube, and also has a presence on Instagram with posts and Reels. She dives into the world of cars, travel, and her personal life, creating engaging vlogs that resonate with her audience. A recent hit? "В КЫРГЫЗСТАНЕ покупаю ЧАНГАН в 2 раза ДЕШЕВЛЕ и везу его в РОССИЮ" (Buying a Changan in Kyrgyzstan for half the price and bringing it to Russia), which racked up over 1.1 million views, showcasing her knack for finding intriguing automotive-related topics. She also has vlogs about working in the trucking industry, which provides a unique perspective.

Why They're Great & Where They Can Grow

Настя excels at delivering authentic, informative, and entertaining content. Her focus on niche topics like importing cars and adventure travel sets her apart. Her strong engagement rates prove she connects with her audience on a personal level.

Opportunities for growth could include exploring more collaborations with other creators in the automotive or travel space to reach new audiences. Also, leveraging Instagram more actively could further amplify her brand and engage with followers on a different platform.

Bottom Line

For brands looking for a creator with a strong Russian-speaking audience interested in cars, adventure, and lifestyle, Настя Туман is a great fit. To level up her game, focusing on SEO optimization for her YouTube titles and descriptions could significantly boost her visibility and attract even more viewers.