Overview

Nicola Chapman is your go-to guru for all things beauty! With a focus on YouTube, she shares her expertise in makeup, skincare, and styling. Think of her as the friend who always knows the best products and techniques. Nicola's built a dedicated following of over 2.6 million fans who trust her advice. While she's still climbing the ranks globally at #1,444,158, her influence is undeniable, especially within the UK beauty scene where she ranks in the top 99%. She cuts through the noise and makes beauty feel accessible to everyone.

Performance At A Glance

Nicola's got a solid fanbase and while her growth is steady (around 0.03% in the last month), there's definitely potential to boost it! She's sitting in the top 92% of creators globally and for English-speaking creators, which is impressive. What's really exciting is how engaged her fans are – her average engagement rate is a healthy 2.96%. People aren't just passively watching; they're liking, commenting, and connecting with her content. Her CreatorDB score is a fantastic 91/100, which means she's doing a lot right!

What They Create

Nicola's content is all about How-To's and Style, with a strong focus on beauty and personal care. She mixes it up with longer YouTube videos, snappy YouTube Shorts, and sprinkles in content on Instagram and TikTok too. She recently posted a video reviewing the brand Merit Beauty, garnering over 6,000 views and a great engagement rate of 6.53% - clearly, her audience trusts her recommendations! Another example is her review of the CurrentBody Skin Series 2 LED Face Mask, teaching her audience how to choose the best LED mask. Her content stands out because it's informative, practical, and delivered with a friendly, relatable vibe.

Why They're Great & Where They Can Grow

Nicola excels at creating trustworthy beauty content, building a loyal community, and offering practical advice. She’s also great at product reviews and tutorials. An exciting opportunity could be exploring more collaborative content with other beauty creators or brands. She could also experiment with live Q&A sessions to boost engagement and connect with her audience on a more personal level.

Bottom Line

For brands looking to collaborate, Nicola offers a highly engaged audience and a trusted voice in the beauty space. For Nicola, focusing on collaborations and live content could be a game-changer in boosting growth and solidifying her position as a top beauty influencer.