Asianet Suvarna News

Overview

Asianet Suvarna News is a major voice in Kannada-language news and entertainment, delivering content to a massive audience of over 6.2 million followers mainly on YouTube. They're not just another news outlet; they bring a local perspective to global news, making information accessible and engaging for Kannada speakers around the world. While their global ranking is #82,148, they are a significant player in India's media landscape, ranked #7,987 within the country and #39 among Kannada-language channels!

Performance At A Glance

Asianet Suvarna News has a huge fanbase, and they're growing steadily! They’ve seen a 0.37% growth in the last 30 days, and a more impressive 2.11% jump over the past 90 days. Their fans are pretty engaged, with an average engagement rate of 0.55%. This means people are liking, commenting, and sharing their content! Their CreatorDB score is a solid 68/100, indicating they're doing well in terms of content quality and audience engagement. On average, their videos pull in around 16,193 views, showing that their content is reaching a broad audience.

What They Create

Asianet Suvarna News dishes out a mix of news, politics, education, sports, and entertainment, primarily through YouTube videos and shorts. They also have a small presence on Instagram. Recently, they've been covering everything from local cultural events to national news. Take, for instance, their short on "ಶಿವಮೊಗ್ಗದಲ್ಲಿ 301 ವೀಣೆಗಳ ಝೇಂಕಾರ!," showcasing a Veena concert. This short, despite being recent, already has a solid engagement rate. On the other hand, their coverage of the "ಗಿಲ್ಲಿ ಫ್ಯಾನ್ಸ್" celebrating the Bigg Boss Kannada finale shows how they tap into popular culture, garnering significant views and engagement. They stand out by focusing on Kannada-specific news and culture, making their content highly relevant to their audience.

Why They're Great & Where They Can Grow

Asianet Suvarna News excels at delivering timely news, covering local events, and providing diverse content across different categories. They're also great at tapping into current trends and popular topics, as seen with their Bigg Boss coverage. An exciting opportunity for them would be to experiment more with interactive content, such as polls or Q&A sessions, to boost engagement even further. They could also explore collaborations with other Kannada-language creators to reach new audiences.

Bottom Line

For brands looking to connect with a large, engaged Kannada-speaking audience, Asianet Suvarna News is a fantastic partner. For the channel itself, focusing on increasing Instagram posts and experimenting with different content formats could help them reach even greater heights.