NOVA PBS Official

Overview

NOVA PBS Official brings the wonders of science, technology, and the natural world to your screen. With nearly 1.73 million followers on YouTube, NOVA is a go-to source for engaging documentaries, fascinating explainers, and mind-blowing insights. They're not just educating; they're sparking curiosity and making complex topics accessible to everyone. While ranked among the top 94% of content creators globally, their unique focus and high-quality production set them apart.

Performance At A Glance

NOVA is steadily growing their audience, expanding by 1.66% in the last 30 days, and a solid 8.21% over the past 90 days. Their fans are super engaged with their content, boasting an impressive average engagement rate of 16.71%! While their global and US rankings are in the top 94%, this provides a great opportunity to increase their reach, especially given the high quality of their content. Their CreatorDB score of 96/100 shows that they're delivering consistently excellent content that resonates with their audience.

What They Create

NOVA creates a diverse range of science-focused content, from longer-form YouTube videos to quick, engaging YouTube Shorts, Instagram Reels, and TikToks. They dive deep into topics like space, the future, and the natural world, often through the lens of compelling documentaries. Take, for example, their recent video, "What Are Tonsil Stones? | NOVA | PBS", which pulls viewers in with a common health question. On the shorter side, their short, "The world’s oldest mummies #mummy #ancient #human" gives a bite-sized dose of history and science. What makes NOVA stand out is their ability to blend education with entertainment, captivating viewers with stunning visuals and clear explanations.

Why They're Great & Where They Can Grow

NOVA excels at producing high-quality, informative content that's both engaging and accessible. Their strong engagement rate shows they're connecting with their audience. They also do a great job of adapting their content for different platforms, using Shorts and Reels to highlight key takeaways. One exciting opportunity for NOVA is to collaborate more with other science educators and influencers to reach new audiences. They could also experiment with interactive formats like Q&As and live streams to foster a stronger sense of community.

Bottom Line

For brands looking to partner with a trusted and respected science educator, NOVA PBS Official is an excellent choice. For NOVA, focusing on collaborations and interactive content could be a great way to further boost their reach and engagement.