Overview

Ozuna, the Puerto Rican sensation, is a global music icon with a massive following. With a staggering 74.9 million fans across YouTube, Instagram, and TikTok, and ranking among the top 3,000 creators worldwide, Ozuna has cemented his place in the Latin music scene. His YouTube channel serves as his primary hub, showcasing his vibrant personality and infectious music, capturing the hearts of millions. Ozuna's unique blend of Latin trap and reggaeton has made him a household name, and his reach continues to grow, solidifying his influence in the digital world.

Performance At A Glance

Ozuna's audience is not only huge but also actively growing! They're expanding at a steady pace, with a 0.32% growth rate over the last 30 days. Globally, they rank in the top 100% of creators, specifically at #2,992, and within the USA, they're at #666, showcasing their strong presence in their home country. Their language ranking is #428. What's really impressive is their engagement rate of 3.72%. This means their fans are super engaged with their content! Their CreatorDB score is a solid 78/100, reflecting their overall performance and influence.

What They Create

Ozuna primarily creates music content, including music videos, official releases, and behind-the-scenes glimpses into his life as an artist. He uses a mix of formats, from full-length YouTube videos to short, engaging TikToks and Instagram Reels. A recent short, "Te culié 🧸 #ozuna #beele #musicanueva," racked up over 191,000 views and 7,700 likes, showcasing the power of his short-form content. He also posts longer music videos like "Ozuna, Beéle - Ale (Visualizer)," which garnered over 1.4 million views, proving his ability to attract viewers with different content formats. Ozuna’s content stands out because of his authentic personality, the high production value of his music videos, and his ability to connect with fans through catchy tunes and relatable lyrics.

Why They're Great & Where They Can Grow

Ozuna excels at creating high-quality music videos, leveraging short-form content to tease new releases, and fostering a strong connection with his fans. One exciting opportunity would be to create more behind-the-scenes content, offering fans a deeper glimpse into his creative process. He could also explore collaborations with other big creators outside of the music industry to broaden his reach and attract new audiences.

Bottom Line

For brands, Ozuna offers access to a huge, highly engaged audience, particularly within the Latin community. For Ozuna himself, continuing to experiment with different content formats and collaborations will be key to maintaining his growth and expanding his global presence.